Director of Marketing - Hotel

Crescent Hotels & Resorts is honored to announce an exciting opportunity for a talented Director of Marketing for the JW Marriott Reston Station! Experience a new level of luxury at JW Marriott Reston Station, a stunning 28-story landmark that overlooks Reston Row, a lively urban hub filled with top-notch dining and entertainment options. The hotel features 247 rooms spread across 12 floors, setting a new standard for luxury accommodations in the DMV area. With the largest luxury meeting space in Northern Virginia, totaling 35,000 sq ft, it includes two ballrooms with 20-foot ceilings and plenty of natural light from floor-to-ceiling windows and a large skylight. The JW Residences occupy the remaining 16 floors. This impressive architectural gem is conveniently located along the Silver Line Metro, perfectly positioned between Dulles International and Reagan National airports, providing travelers with exceptional access to the capital region and beyond. We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that ‘feed your inner explorer’, we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright. We are looking for our next exceptional team member to join us on our amazing Team. We are committed to providing you with: Generous compensation package; An exceptional benefit plan for eligible associates & your family members; 401K matching program for eligible associates; Discounts with our Crescent managed properties in North America for you & your family members

Responsibilities

Leads the coordination of integrated marketing efforts and collaborates with local market teams, brand management, PR, Media, and preferred media, creative, influencer and research agencies; Manages execution of upper funnel, brand marketing integrated campaigns and initiatives, taking complex projects from conception to successful execution and tracking; Partners with stakeholders across local market teams, brand management, PR, Media, and preferred media, creative, influencer and research agencies; Tracks and analyzes the effectiveness of brand marketing initiatives and uses key performance metrics to measure campaign impact and make data-driven decisions; Leads always on influencer strategy and execution to drive brand love and awareness for JW Marriott Reston Station; Manages agency relationships, content development, and performance tracking; Monitors brand health of focus brands; Analyzes campaign performance across paid, owned, and earned channels to generate insights for future marketing strategies; Conducts ad-hoc research to fill in gaps in consumer understanding; Stays abreast of industry trends, competitor activities, and consumer preferences; Develops and manages the brand marketing budget, optimizing resources to maximize ROI and achieve campaign objectives; Identifies and manages strategic brand partnerships and influencer collaborations to amplify campaign reach and relevance

Requirements

7-10 years in hospitality Marketing/eCommerce; Demonstrated experience with curating impactful marketing initiatives and supporting hotels, restaurants, and bars; Experience with Upscale/Luxury/Lifestyle brands; Experience managing vendors and agencies, including PR and Social Media; Strong project management and organization skills; Familiarity with B2B marketing and/or sales support, collateral and tradeshows/offers; Must be able to lead contact/manager for Property, Comstock, Crescent Marketing, Crescent F&B, Marriott Brand, Marriott Digital, TAA PR agency, Social Media agency; Content strategy and creation, copywriting, photoshoots and video shoots; Digital images, ads and messaging; VIP Tours/Events, influencer visits, media relations/tours, FAM trips, fact sheets; F&B activations and project management; Sales support/client site tour creative; Minimum of 2 years luxury hotel marketing experience; Bachelor’s degree in Marketing, Communications, Business, or a related field; Proven experience in hotel marketing; Passionate about creating a genuine customer experience while achieving revenue objectives; Self-starting personality with an even disposition; Experienced in managing external creative, media, influencer or research agencies; Budget management skills to manage brand marketing funds; Ability to solve problems quickly, think creatively, and manage multiple streams of work; Excellent communication, interpersonal, and presentation skills; Demonstrate ability to project manage complex initiatives from conception to successful execution; Must be willing to pitch-in and help co-workers with their job duties and be a team player

Nice to have

Marriott experience; Marriott brand experience

Benefits

Generous compensation package; Exceptional benefit plan for eligible associates & family members; 401K matching program for eligible associates; Discounts with Crescent managed properties in North America; Health & wellness programs; Learning and development; Travel discounts