Director of Marketing - Monster Hunter Now

Scopely Explore (formerly known as Niantic) is looking for a Marketing Director to lead the go-to-market strategy and execution of marketing communication for Monster Hunter Now. The ideal candidate possesses a genuine passion for the product, and can handle multiple responsibilities.

Responsibilities

Lead the Monster Hunter Now marketing team by demonstrating in-depth knowledge of mobile game/app marketing tactics, user acquisition, engagement and retention, as well as effective general marketing practices; Together with the team, solidify product positioning, author key messaging, and help develop marketing campaigns; Define and successfully implement go-to-market, engagement & retention strategies in close coordination with fellow marketing colleagues and cross-functional partners such as Product Management, Business Development, Operations, Communications, and Legal; Own and manage the marketing budget for Monster Hunter Now; Conduct return on investment analyses on all campaigns and apply takeaways to future programs; Collaborate with cross-functional team members and external partners to cultivate strong working relationships with project team members, including regular and reliable attendance and participation in meetings; Evaluate and evolve existing workflows, proactively identifying opportunities to build AI-driven solutions and automation to improve productivity, eliminate repetitive tasks, reduce errors and increase overall quality of work; Actively get involved in initiatives to promote AI solutions and be at the forefront of thought leadership for AI-driven solutions; Nurture relationships with key executives in Japan and US, and drive global alignment on major marketing initiatives; Guide the team in a multi-cultural environment

Requirements

14+ years of relevant marketing experience in areas including: product positioning strategies that factor in market dynamics and user insights, paid media campaign strategy and management including creative development, agency selection, media planning & buying, campaign tracking, and optimization, social media marketing; Experience working on a highly cross-functional with the ability to coordinate dynamic projects with internal and external partners; Outstanding verbal and written communication skills in English and Japanese, with experience in developing and delivering executive-level presentations; Deep understanding and passion for Scopely Explore’s mission and values; Ability to work in a fast-paced hybrid environment; Handle stress appropriately; Solve practical problems and adapt to dynamic situations with little notice; Required in-office attendance 3 days a week on Tuesdays, Wednesdays, and Thursdays