Director of Marketing

The Director of Marketing is responsible for developing and executing the overall marketing strategy for Naples Grande Beach Resort. This position oversees brand management, public relations, digital marketing, content development, partnerships, advertising, and demand generation initiatives designed to increase awareness, increase direct booking production, and support revenue growth across all resort business segments. The Director of Marketing serves as a key commercial leader and strategic partner to Resort Operations, Revenue Management, Food & Beverage, Spa, and Sales leadership while ensuring all marketing initiatives align with the resort's luxury positioning and business objectives.

Responsibilities

Develop and execute annual marketing and communications plans aligned with resort revenue goals; Lead integrated marketing strategies supporting group, leisure, catering, spa, and food & beverage business segments; Oversee website strategy, search engine optimization, digital advertising, email marketing, and social media initiatives; Develop and execute annual public relations strategy; Direct creation of photography, video, website content, collateral materials, advertising assets, and social media campaigns; Work closely with Revenue Management, Sales, and Operations teams to support occupancy, ADR, RevPAR, and ancillary revenue goals; Recruit, develop, and mentor marketing team members; Measure and report marketing effectiveness through established KPIs

Requirements

Bachelor’s degree in Marketing, Communications, Hospitality Management, Business Administration, or related field required; Minimum 7 to 10 years of progressive marketing experience; Luxury Four Diamond hotel or resort marketing director experience required; Experience leading integrated marketing strategies and managing budgets; Demonstrated success driving revenue through digital marketing and demand generation programs; Strong leadership and team management capabilities; Exceptional written and verbal communication skills; Proficiency in digital marketing platforms, CRM tools, website management, social media, and analytics; Experience managing agency relationships and creative development projects; Strong financial acumen and ability to analyze marketing performance metrics; Ability to thrive in a fast-paced luxury hospitality environment

Nice to have

Master's Degree preferred

Benefits

Comprehensive training programs