Director of Product

Oula is rebuilding maternity care from the ground up, combining midwifery and obstetrics in a team-based model. As Director of Product, you will own the product roadmap for Oula's patient- and clinician-facing technology — including the EHR, Oula Portal, care navigation tools, and any new services we build for patients in their reproductive years. You will work directly with clinicians, care navigators, engineers, and leadership to define what we build, why we build it, and whether it worked.

Responsibilities

Run structured interviews with patients across every stage; Maintain ongoing feedback loops with midwives, OBs, and care navigators; Synthesize qualitative research, portal engagement data, and NPS into clear statements of unmet need; Observe clinical workflows firsthand and surface manual workarounds; Own and defend the product roadmap; Ensure initiatives ladder up to company OKRs; Run quarterly planning and keep a decision-ready backlog; Communicate tradeoffs clearly to stakeholders; Own messy cross-functional problems; Build alignment across clinical, ops, and engineering; Write detailed PRDs, acceptance criteria, and rollout strategy; Partner with clinical leads for evidence-based features; Define launch metrics and own post-launch analysis; Track the women's health and maternity tech landscape; Identify white space Oula can occupy first

Requirements

6+ years of product management experience, with at least 2 years in a senior or lead role; Demonstrated experience shipping patient-facing or clinician-facing products in a healthcare or health-adjacent setting; Genuine fluency with clinical workflows — you can map a care journey, read an EHR configuration, and immediately spot where the tech and the process are out of sync; Experience navigating HIPAA requirements, EHR integrations, and the operational realities of a regulated care environment; A track record of building alignment across departments that don't share a natural common language — ops, clinical, and engineering each have different languages, and you speak all three; Strong discovery and research skills — you have a methodology for talking to users and turning qualitative insight into prioritized bets; Experience owning a roadmap end-to-end, including stakeholder alignment, sprint planning, and retrospective analysis; Clear, precise writing — your specs are unambiguous; your roadmap is legible to a clinician and an engineer alike; Relentless focus on proactive, continuous communication and change management: drive stakeholder alignment and transparency to ensure no surprises before any rollout; Comfort operating in ambiguity — you don't need a fully scoped problem to get started, and you don't need consensus to move forward

Nice to have

Experience at a venture-backed digital health company in an expansion phase, or in healthcare consulting with an operator's mindset; Familiarity with women's health, reproductive care, or maternal health specifically; Exposure to hybrid care models (in-person + virtual) or multi-site clinical operations; Comfort with data — SQL or equivalent, product analytics tools (Mixpanel, Amplitude, Looker), and building outcome dashboards; Located in New York/Connecticut/New Jersey, Chicago or Charlotte

Benefits

Equity participation; Comprehensive health coverage (medical, dental, vision); Mission-driven team that has personally experienced the gaps in maternity care and shows up every day to fix them; Competitive total rewards package including base salary and comprehensive benefits