Director of Wellness, Retail, and Club 1927 (January 2027 Start)

Fairmont Sonoma Mission Inn & Spa is an elegant Spanish mission-style resort renowned for its historic charm, naturally heated geothermal mineral springs, and world-class spa experiences in the heart of California's Wine Country. Blending timeless luxury with authentic Sonoma hospitality, we make special happen for our guests while fostering a workplace where colleagues are empowered to grow, collaborate, and build rewarding careers in luxury hospitality.

This is a full-time, permanent position. We are looking for a candidate to start in January 2027.

Pay Range: $106,000 - 140,000 per annum, dependent on experience and qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Responsibilities

Oversee day-to-day operations of the Spa, Retail, Fitness, and Club 1927 Membership, maintaining a strong daily presence in all wellness areas, engaging with guests and colleagues to ensure service excellence and addressing any immediate operational needs; Develop, communicate and implement the strategic vision for the Spa and all wellness initiatives, ensuring alignment with global Fairmont standards and the hotel’s unique brand identity; Lead innovation in wellness concepts, experiential offerings, and guest-centric programming to position the property as a premier wellness destination within the luxury market; Serve as the hotel’s subject-matter expert on wellness trends, collaborating with all departments to embed wellness experiences throughout the guest journey; Utilize data-driven insights—including competitive analysis, guest feedback, and market trends—to exceed revenue goals and proactively adapt to business conditions; Develop long-term plans for business growth, capital investment, and operational enhancements.; Lead by example by being actively involved in daily operations to support peak periods, coaching in real-time, and ensuring every guest touchpoint aligns with service excellence.; Drive departmental financial performance, including revenue generation, cost control, payroll, and profitability metrics, ensuring financial goals are consistently exceeded; Inspire, lead, and develop a passionate team committed to delivering personalized and transformative guest experiences through a hands-on leadership approach; Partner with Sales & Marketing to design and implement promotions, events, and seasonal activations aligned with wellness objectives and revenue targets; Foster a culture of continuous improvement by utilizing guest feedback, colleague engagement insights, and performance evaluations; Maintain a clean, safe, and welcoming environment for both guests and colleagues, with a strong focus on health and safety protocols; Follow department policies, procedures and service standards; Other duties as assigned

Requirements

Previous experience as a director full-service luxury spa, preferably within a hotel or resort setting; Extensive knowledge of spa operations, wellness treatments, retail, and current industry trends; Degree or diploma in hospitality, business, or wellness-related field an asset; Demonstrated ability to drive financial performance, enhance guest satisfaction, and foster employee engagement; Familiarity with systems such as Book4Time, Opera, BirchStreet, and Microsoft Office an asset; Results-driven and adaptable, with the ability to perform well under pressure and manage multiple priorities; Leads by example and cultivates a strong team culture centered on accountability, collaboration, and high performance; Flexibility to work weekends, holidays, and variable hours based on business needs