Director, Product Marketing

Procurify is the agentic procurement platform that helps mid-market organizations get complete control over their spend. Product marketing sits at the center of how we're understood in that market, and we're hiring a Director to lead it. Procurify is looking for a Director of Product Marketing to define how we compete and win. You'll own the company narrative, the messaging architecture our go-to-market organization builds on, how we segment and prioritize the market, and the analyst relationships that influence how Procurify is understood. This is a senior seat on the marketing leadership team, with full visibility across the company and regular engagement with executives. You'll lead two Product Marketing Managers. This is a true player-coach role. AI fluency is table stakes for this role.

Responsibilities

Own Procurify's positioning strategy and define differentiation in the procurement market; Build and maintain company-level narrative and messaging architecture; Own the AI and agentic narrative; Own market segmentation; Own the voice of the customer with deep customer research and win/loss analysis; Use product, customer, funnel, and market data to identify patterns and turn evidence into strategic recommendations; Shape Procurify's analyst relations strategy; Act as credible external voice through analyst briefings, press, and webinars; Set execution standard and quality bar for the function; Own launch strategy across the portfolio; Own strategy for direct-to-customer communications; Report and analyze product marketing's contribution to pipeline, adoption, and retention; Build an AI-enabled Product Marketing practice; Establish shared tools and repeatable workflows; Influence roadmap, pricing, packaging, and launch sequencing; Own enablement deliverable set; Train Sales and Customer Success; Set standard for competitive intelligence; Coach two Product Marketing Managers; Own team's structure, culture, and operations; Own team's plan

Requirements

AI fluency is table stakes for this role; 10+ years in B2B SaaS marketing, with significant Product Marketing leadership experience and direct people management; Owned company-level positioning and messaging for a multi-product or complex SaaS platform; Led go-to-market strategy across a product portfolio; Know how to turn customer, competitive, win/loss, and market insight into decisions on positioning, roadmap, pricing, packaging, and where the business invests; Built credibility with senior executives, Sales, Product, Customer Success, customers, and industry analysts; Built and coached a high-performing Product Marketing team; Commercially minded and comfortable measuring Product Marketing against business outcomes; AI-fluent in practice; Exceptional writer and storyteller; Maintain an up-to-date LinkedIn profile

Benefits

Flexible working (remote-first, flexible hours, work anywhere in Canada); Responsible time off; Extended health benefits (health, vision, dental, EAP, health and wellness spending account); Continuous learning (lunch and learns); Stock options; Generous CIP