Director, Revenue Growth

NBCUniversal is looking for a Director of Revenue Growth Platforms to lead product strategy for capabilities that support growing and emerging areas of our advertising business. Reporting to the Senior Director of Sales Revenue and Platforms, this role will focus on improving how sellers identify opportunities, engage prospects, manage leads, and move business through the sales lifecycle. The role will support key growth areas including Programmatic, Universal Ads, Local, and SMBG, with a particular focus on lead generation and prospecting, sales workflows, and the platforms that enable them. The Director of Revenue Growth Platforms will support NBCUniversal's National Ad Sales team in the development and execution of all Ad Sales processes in Salesforce.

Responsibilities

Define and drive product strategy and roadmap for Revenue Growth products supporting newer and growing areas of NBCUniversal's advertising business; Develop a deep understanding of the needs and workflows of Programmatic, Universal Ads, Local, and SMB sales teams and translate those needs into product opportunities; Own product strategy across the lead and prospecting lifecycle, including prospect identification, enrichment, qualification, assignment, engagement, and conversion; Evaluate how lead generation, prospecting, sales intelligence, and CRM capabilities should work together to create a connected seller experience; Assess external platforms and emerging technologies to determine where NBCUniversal should buy, integrate, enhance, or build capabilities; Partner with Sales leadership and users to identify friction within existing workflows and determine where better tools, data, integrations, or processes can improve seller productivity and revenue outcomes; Translate business opportunities into clear product strategies, requirements, priorities, and success measures; Partner with Salesforce Product and Technology teams to define how lead and prospecting capabilities integrate into Salesforce and the broader sales technology ecosystem; Understand upstream and downstream system dependencies and ensure new capabilities fit within the broader sales and advertising workflow; Partner with Programmatic Sales and Operations teams to understand evolving business needs and identify opportunities for product and workflow improvements; Identify common capabilities that can scale across sales teams while recognizing where different business models require differentiated workflows; Use seller feedback, adoption, workflow performance, and business outcomes to evaluate product effectiveness and inform future investments; Develop business cases and recommendations for new platforms, integrations, capabilities, and product investments; Build alignment across a highly matrixed organization, connecting business strategy with Product, Technology, Data, and Operations execution; Stay current on sales technology, lead intelligence, prospecting, CRM, programmatic, and advertising industry trends to inform product strategy; Lead, coach, and develop a team of Product Managers, Business Analysts, and Product Owners responsible for Revenue Growth capabilities; Drive product management best practices, including roadmap planning, requirements management, stakeholder engagement, and value measurement; Act as an escalation point for complex business, process, and technology decisions impacting Revenue Growth platforms

Requirements

7+ years of experience in Product Management, Product Strategy, Sales Technology, Revenue Technology, or a related role supporting complex sales organizations; Strong understanding of the lead-to-revenue lifecycle, including prospecting, lead generation, enrichment, qualification, lead management, and conversion; Experience with sales prospecting, lead intelligence, or data platforms and an understanding of how these capabilities integrate with CRM platforms such as Salesforce; Strong understanding of sales technology ecosystems and the role technology and data play in enabling different sales motions; Experience developing product strategy and roadmaps based on business needs, user workflows, market capabilities, and technology considerations; Demonstrated ability to evaluate technology solutions and make thoughtful build, buy, and integrate recommendations; Experience partnering with Sales, Operations, Product, Data, and Technology teams to deliver cross-functional capabilities; Strong analytical and problem-solving skills with the ability to turn ambiguous business challenges into clear product opportunities; Experience leading and developing Product Managers, Business Analysts, or cross-functional product teams; Demonstrated success building, mentoring, and scaling high-performing product organizations; Demonstrated ability to influence senior stakeholders and build alignment across a highly matrixed organization; Excellent communication skills with the ability to translate between business and technical audiences and clearly present product recommendations; Bachelor's degree or equivalent experience

Nice to have

Experience working within advertising, media, streaming, ad tech, or a large enterprise sales organization; Experience supporting SMB, emerging business, Local, or other high-volume sales organizations; Knowledge of programmatic advertising sales and operational workflows; Experience with lead generation, prospecting, enrichment, and sales intelligence technologies; Understanding of Salesforce lead, account, contact, and opportunity workflows and how external sales platforms integrate with CRM; Familiarity with data enrichment, identity, account matching, lead routing, and sales engagement capabilities; Understanding of linear, digital, streaming/CTV, and programmatic advertising business models; Experience assessing emerging technologies and translating market capabilities into an enterprise product strategy; Experience working across multiple Product teams to create connected end-to-end seller experiences

Benefits

Company sponsored benefits, including medical, dental and vision insurance; 401(k); paid leave; tuition reimbursement; a variety of other discounts and perks; bonus and long-term incentive eligible