Director, Social Media

Real Chemistry is looking for a Director, Social Media to join our growing Activation team and lead smart, platform-native social work that drives meaningful impact for healthcare clients. As Director, you’ll be a day-to-day lead across multiple books of business, helping teams move from big ideas to smart execution while coaching people, guiding clients and raising the quality of the work. This is a hybrid role, based in any of our US offices—including New York City, Boston, Chicago, Carmel, or San Francisco—or remotely within the US, depending on team and business needs. This role will primarily support East Coast working hours; candidates based in other time zones may be considered if they are comfortable working East Coast hours.

Responsibilities

Lead integrated social media programs across organic, paid and influencer workstreams, translating strategy into smart, compliant, platform-native execution; Lead complex client engagements with confidence, helping teams deliver strategic, high-quality work that drives measurable impact; Serve as a trusted day-to-day client lead, running recurring, ad-hoc and planning meetings with confidence and clarity; Connect the dots across social, paid, influencer and performance data, turning analytics into clear insights, recommendations and senior-level narratives; Champion responsible AI adoption across social workflows; Partner with colleagues to identify opportunities to expand, refine or elevate social media programming; Contribute to growth opportunities by shaping smart social POVs, strategic recommendations and pitch-ready thinking.

Requirements

7–10 years of social media, digital marketing or integrated communications experience; Agency experience in a client-facing role, with ability to manage multiple accounts, assignments and stakeholders at once; Experience leading teams, managing performance and supporting development of direct or indirect reports; Comfort balancing hands-on client work with team leadership, internal initiatives and business development support; College degree required; Deep understanding of social platforms, audience behavior and content best practices across organic, paid and influencer-led programs; Experience building strategic plans, channel recommendations, paid social approaches and insight-led performance narratives for senior stakeholders; Fluency with social buying, publishing, listening, analytics and AI-enabled tools, including platforms such as Meta Business Manager, LinkedIn Ads, Sprinklr, Sprout Social, Brandwatch, Microsoft Office and Canva; Strong communication, organization and judgment, with ability to synthesize inputs, shape strong copy, delegate effectively and keep work moving; Confident, curious social leader; Ability to zoom out and zoom in; Enjoy coaching people, building trust with clients and living company values.

Nice to have

Healthcare, biotech, pharma or another regulated industry experience; BA or equivalent preferred; Understanding of FDA, fair balance, adverse event and client review considerations preferred.

Benefits

Comprehensive benefit program and perks tailored to region; Free snacks in key markets; Generous holiday and paid time off; Options for private medical, dental, and vision plans; Support in saving for the future; Mental wellness coaching and support; Access to more than 13,000 online classes with LinkedIn Learning.