EC Brand Manager-Social Media-上海

Responsibilities

Develop and implement data-driven social media strategies tailored to prescription drug audiences (patients/HCPs) across platforms (e.g., Douyin, Red note, Weibo, WeChat, and professional forums); Lead KOL/KOC collaboration: identify, onboard, and manage partnerships with healthcare influencers to co-create compliant, educational, and engaging content; Oversee content/topic generation, ensuring alignment with medical, legal, and regulatory (MLR) review processes; Optimize platform-specific approaches by leveraging knowledge of each platform's logic, algorithms, advantages, and limitations (e.g., short-video vs. long-form content); Navigate strict pharmaceutical advertising regulations (e.g., China's Drug Administration Law, clinical guidelines) to ensure all content meets compliance standards; strictly adhere to company regulations to ensure zero compliance incidents; Translate complex medical information into accessible, patient-friendly content without compromising accuracy; Monitor industry trends and competitor activities to identify opportunities and risks; Define KPIs (Reach, view, interaction, etc.) and regularly analyze performance to refine strategies; Collaborate with cross-functional teams (Medical Affairs, Compliance & Legal, Communication, etc.) to align social media efforts with business goals; Manage crises or misinformation swiftly; Experiment with emerging formats (e.g., live Q&A with HCPs, interactive tools) to enhance user engagement; Adapt strategies based on platform updates, regulatory changes, or shifts in patient/HCP behavior

Requirements

3+ years in social media operations; Proven track record in KOL/KOC management and content creation for medical/health topics; Familiarity with prescription drug business models (e.g., EC, internet HP); Deep understanding of social media ecosystems (China + global platforms); Strong business sense, ability to balance educational goals with commercial objectives; Fluent in analytics tools and compliance workflows; Accountable, detail-oriented, and ethical with a commitment to compliance; Agile and proactive in a fast-paced, ambiguous environment

Nice to have

Experience in healthcare/pharmaceuticals or highly regulated industries (preferred)

Benefits

Impact lives by advancing digital healthcare literacy; Work at the intersection of cutting-edge pharma and digital innovation; Competitive professional growth and a collaborative culture