Ecommerce Marketing Manager - North America

Cricut® empowers people to make and personalize almost anything—from custom cards and apparel to everyday items and home décor. Our smart cutting machines, design apps, and materials make creativity easy and accessible for everyone. We believe everyone is born creative, and our mission is to put the power of handmade into the hands of all. With a passionate community of Makers around the world, Cricut helps turn inspiration into real, tangible creations—one project at a time.

Let’s make.

This position owns advertising, merchandising, digital shelf excellence, and strategic partner relationships for key ecommerce marketplaces in the US & CA, generating profitable sales growth, market share expansion, customer acquisition, and brand visibility. This is a high-impact, strategic role focused on driving sales & traffic growth and hitting performance targets.

Responsibilities

Advertising; Management: Drive the strategy and lead execution of advertising on Amazon (and potentially other marketplaces) to drive incremental growth and efficiency. Develop full-funnel retail media strategies leveraging search, DSP, video, and emerging marketplace advertising solutions.; Budget Management: Plan and optimize monthly budgets, ensuring spend aligns with seasonal peaks and product launches as well as category allocation strategy. Monitor performance metrics including total sales & traffic, ROAS, TACOS, new-to-brand metrics, impressions, clicks, CTR, conversion rate, traffic share, and market share to inform investment decisions.; Analytics & Tools: Monitor KPIs to refine bidding strategies and keyword targeting. Use tools like Xnurta and Stackline to optimize.; Continuous Optimization: Identify testing opportunities and out-of-the-box solutions to improve efficiency and effectiveness.; Merchandising & Content; Listing and Brand Excellence: Oversee the setup and optimization of product listings, focusing on SEO-friendly titles, bullet points, and consistent, high-quality imagery. Use A+ content and brand stores to tell a cohesive brand story.; Promotional Calendar Alignment: Drive marketplace readiness and execution for key commercial events including Prime Day, Black Friday, Cyber Monday, Holiday, and other seasonal campaigns.; Relationship Management; Platform Relations: Serve as the primary point of contact for e-tailer ad representatives. Liaise with retail account contacts as needed.; Team Collaboration: Work closely with sales & cross-functional teams to align demand generation activity with promotions, product availability, etc.; Scheduled & Ad Hoc Presentations: Lead quarterly business reviews and performance discussions with internal and external partners, develop business cases for incremental investments and resource allocation to support accelerated growth.

Requirements

5+ years of experience managing Amazon Marketplace, Amazon Advertising, retail media, or ecommerce growth businesses; Deep expertise in Amazon Advertising, Amazon Vendor/Seller Central, retail media, and marketplace performance management; Experience with Amazon Marketing Cloud, Stackline, Xnurta, Helium 10, or comparable ecommerce analytics platforms; Strategic thinking skills with hands-on execution capability and a bias for action, proven ability to develop and execute growth strategies that drive market share gains; Strong analytical capabilities with experience transforming complex data into actionable business recommendations, advanced knowledge of ecommerce KPIs; Financial acumen and budget management experience; Excellent communication and executive presentation skills, experience managing partner relationships and influencing internal stakeholders