Employee Benefits Marketing Manager

The Employee Benefits Marketing Manager is responsible for bringing new commercial offerings to market and driving product commercialization across the Employee Benefits portfolio. This role partners closely with Product, Sales, Demand Generation, Creative, Communications, Operations, Legal, and Executive Leadership to develop go-to-market strategies that accelerate adoption, support revenue growth, and position Gen as a market leader in the Employee Benefits space.

Responsibilities

Help create the commercialization strategy for new and existing Employee Benefits solutions; Develop GTM strategies that align product capabilities with customer and market needs; Define launch objectives, success metrics, timelines, and commercialization plans; Build repeatable GTM processes that scale across multiple products; Champion the integration of AI tools and emerging technologies across the GTM lifecycle; Develop positioning, messaging, value propositions, and differentiation; Translate complex product capabilities into compelling customer value; Create messaging frameworks for employers, brokers, consultants, and sales teams; Develop and own a thought leadership strategy; Support the production of insight-driven content including white papers, articles, and webinars; Serve as marketing lead for new product launches; Coordinate launch readiness across Sales, Demand Generation, Creative, Communications, Customer Marketing, Legal, Operations, and Executive Leadership; Monitor industry trends, competitive activity, and customer needs; Measure launch performance against defined KPIs; Analyze adoption, pipeline, engagement, and customer feedback; Recommend optimizations based on performance insights

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field; 8+ years of B2B marketing experience; Experience leading product launches; Experience developing GTM strategies; Experience working with Product Management and Sales organizations; Product Marketing; Go-to-Market Strategy; Commercialization; Product Launch Management; Strategic Planning; Executive Communication; Cross-functional Leadership; Competitive Intelligence; Messaging & Positioning; Customer Research; Strong business acumen; Excellent presentation skills; Ability to influence without authority; Experience managing highly visible strategic initiatives

Nice to have

Employee Benefits experience; HR Technology experience; Financial Wellness experience; Cyber Safety experience; SaaS experience; Financial Services experience

Benefits

Flexible working options; Time off; Competitive pay; Benefits and well-being programs