Executive, Brand & Content at MyTOWN Shopping Centre

MyTOWN Shopping Centre is a super-regional shopping centre for friends and family on the fringes of the Central Business District of Kuala Lumpur. The shopping centre is a one-stop destination for shopping, dining and entertainment with more than 400 stores. Anchored by IKEA, MyTOWN Shopping Centre is set to deliver a fantastic customer experience with a vibrant mix of retailers.

MyTOWN Shopping Centre is developed jointly by Boustead Holdings Berhad and Ikano Pte. Ltd. For more information, log on to http://www.mytownkl.com.my/

PURPOSE OF THE FUNCTION

To drive sustainable commercial growth and strengthen destination positioning through integrated, data-driven marketing strategies that enhance brand equity, elevate customer experience, and support long-term tenant success. Through integrated marketing communications, events, partnerships, and customer‑centric insights, the Marketing team strengthens the Centre’s position as a preferred Meeting Place while contributing to sustainable traffic growth, customer loyalty, and positive brand perception aligned with our values.

Accountable

- Campaign Execution: Accountable for the timely and accurate deployment of content and campaigns across all above-the-line and below-the-line platforms
- Social Media Performance: Accountable for maintaining and improving engagement, reach, and community interaction across owned channels
- Paid Media Operations: Accountable for accurate campaign setup, monitoring, tracking, and reporting of paid digital advertising activities
- Content Calendar Management: Accountable for ensuring all content is scheduled, published, and maintained according to approved timeline
- Community Management and Response: Accountable for timely audience engagement, customer interaction management, and escalation of issues requiring intervention.

Contribute

- Market Intelligence: Monitor market trends, competitors, customer insights, and campaign performance; translate insights into strategy, action plans, and optimisation
- Best Practices: Share marketing best practices, customer insights, and innovative working methods across the portfolio
- IKEA Partnership: Collaborate with IKEA stakeholders strengthen customer engagement and destination positioning

Responsibilities

Content Management: Executes and schedules content across all social media, digital, in-mall assets, outdoor media and other related touchpoints (Facebook, Instagram, Threads, TikTok, YouTube, newsletters, mobile app, website, etc), managing content calendars and publishing timelines aligned with marketing initiatives; Community Management: Works together with external agency in responding to inquiries/comments and by monitoring MyTOWN’s online audience activity on social media/digital platforms to enhance brand narrative, activating a highly engaging MyTOWN community online; Digital Advertising Operations: Coordinates paid media assets and ad specifications with internal team and external agency for integrated marketing campaigns, ensuring seamless workflow; Reporting and Performance Analytics: Assist in data collection and tracking digital metrics, compiling paid media performance reports that supports business decisions; Cross-functional Collaboration within Marketing and with other departments on relevant campaigns, activities and partnerships, to ensure campaign operational efficiency

Requirements

Experience : Minimum 1-2 years of marketing experience; Marketing Mix : Knowledgeable in understanding of customer experience, digital and experiential marketing; Language : Fluent in English and Bahasa Malaysia with strong verbal, written, presentation, and public speaking skills, knowledge of other languages is an added advantage; Education : Minimum Bachelor’s Degree in Marketing, Business, Advertising, PR, Communications, or related disciplines