Executive - Trade Marketing

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

Job Summary

The Trade Marketing Executive is the key executioner of the Annual Customer Marketing Plan. The incumbent needs to be shopper centric and define local standards for the brand’s availability & execution across markets. The incumbent owns a part of the execution in all channel for all sales and activation (Assortment, Merchandizing, Promotions) working collaboratively with marketing, supply chain and channel sales teams. He/ She is responsible for bringing the marketing plans alive On-Ground. He/she is also responsible for organizing necessary infra and resources, identification of geography wise opportunities and business drivers, monitoring trade spends to achieve business objectives. Setting up agency network with respect to manpower, creative agencies also falls under the ambit of this role.

Qualifications

Behavioral Competency

- Proactive, result oriented, owns the work, takes initiatives on his/her own
- Excellent communication skills – should be able to interact with multiple stakeholders
- Excellent analytical, problem solving and negotiation skills

Should be able to think On-The-Go

Key Stakeholders

- Cross Function – Supply Chain Teams, Commercial team, Brand Marketing
- Within Function – KAMs
- External: Manpower agencies, Creative & Fabrication agencies, event management agencies

Responsibilities

Knowledge of current trade marketing trends, preferably in consumer markets and with promotional mechanism relevant to different customer groups; Choice & execution of the retail visibility element rests with the incumbent; Responsible for hygiene & program deliverables of the promoter & merchandiser program.; Visual Merchandising: Effective execution of ATL & BTL activities, product display support; Execute local exhibitions, trade fairs, events and local conferences; Ensuring that financial hygiene is maintained and executing annual, quarterly and monthly spends as per plan; Keep immaculate track of PR, PO, GRN, Invoice Processing & payment; Track Return on Investment for executed activities

Requirements

MBA with min 4 year of experience; Analytical Skills & Ability to execute on mass scale; Knowledge of current trade marketing trends, and with promotional mechanism relevant to different customer groups.; Demonstrated experience in branding and communication activities.; Experience in running promoter & merchandiser programs managing input measures (logins, attendance, pitch) & Output measures (RoI, Spend effectiveness); Proven experience in other trade marketing activities like events, sampling activities; Proficient in Excel & Power-point