Fashion Marketing Account Director

A day in the life:

You'll own a portfolio of 4–6 fashion and apparel accounts. These clients move fast — seasonal drops, trend-driven creative, influencer campaigns that need to be in market in days, not weeks.

The growth constraints in fashion are usually one of three things: the brand is winning on product but losing on customer acquisition efficiency; they're acquiring customers but not retaining them; or their creative is outpacing their targeting strategy (or vice versa). Your job is to find which one it is, build the roadmap, and hold the team to it.

Responsibilities

Employ AI technologies to enhance and optimize business processes; Utilize and leverage Power Digital's Nova ecosystem as it relates to your department; Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with close attention to creative performance and cohort retention trends; Maintain a working understanding of fashion business fundamentals, including pricing strategy, merchandising, and multi-channel distribution (DTC, wholesale, retail, marketplaces, etc); Own the senior client relationship; QBRs should connect creative and campaign decisions back to business outcomes; Coordinate paid search, paid social, influencer, SEO, email, and creative teams — in fashion these functions depend on each other more than in most other verticals; Consult on customer retention strategy: repeat purchase rate, LTV by acquisition cohort, and loyalty mechanics; Manage retention and expansion; lead renewals; grow MRR; Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk; Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our diagnostic system) compliance across managed ADs; Coach and give direct feedback to analysts and specialists

Requirements

6+ years in fashion or apparel marketing, agency or brand side; Understands how creative strategy and media strategy interact — has an opinion on which comes first and why; Fluent in the influencer and UGC ecosystem: knows how to brief, evaluate, and scale it without losing brand control; Comfortable with DTC-first brands and understands the economics: CAC, LTV, repeat rate, margin by channel; Experience with Meta-heavy media mixes and the measurement challenges that come with them — incrementality testing, creative fatigue, audience saturation; Has worked with brands that move seasonally and knows how to build a strategy that accounts for it; Track record of retaining and growing accounts

Benefits

Base salary paid in USD + commission opportunities; Unlimited Time Off available on day one; Fully flex work environment: full-remote, in-office, or hybrid; Healthcare stipend: $50/month to support your healthcare or insurance costs; National Holidays + 2 Mental Health Recharge Days per year; Unlimited opportunities for growth & leadership within a rapidly growing firm; Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s); Quarterly awards including prize money and recognition for outstanding performance; Opportunities to be involved in company DEI initiatives