Founding Marketer

Anagram builds lasting awareness by teaching people to see, think, and act differently in an always-changing security landscape. Instead of boring videos and pointless quizzes, we have puzzles, simulations, and an AI companion that coaches people in real time. Fortune 500 companies like Disney, Kraft, and Pfizer use us. Anagram is a Series A cybersecurity SaaS company with a bold brand and zero marketing infrastructure. This is the first marketing hire, working directly with the CEO and COO. The role is fully remote.

Responsibilities

Turn the product into a messaging foundation and sales-ready materials for AEs and BDRs; Build inbound marketing programs from zero and drive demo requests up quarter over quarter; Create content such as blogs, research, guides, tools, and webinars that earn CISO trust and capture leads; Make the website and landing pages work as conversion tools; Get Anagram surfaced in AI search results; Make the Founder & CEO the go-to voice in security awareness through conferences, podcasts, bylines, and LinkedIn; Make the Founder & CEO the first call for journalists and analysts when security news breaks; Build case studies, collect quotes, and gather G2 and Gartner Peer Insights reviews to turn customer logos into social proof; Make HubSpot useful with lead scoring, attribution, nurture, pipeline reporting, and clean handoffs to sales

Requirements

Ability to build a marketing function from scratch and own every part of it; Ability to build the strategy yourself without a fully defined marketing plan; Comfort working across product marketing, content, PR, sales enablement, and founder support; Creativity and ability to get work done; Appreciation for a bold, irreverent brand

Nice to have

Background in cybersecurity or adjacent industries; Familiarity with the enterprise security buyer

Benefits

Flexible PTO including federal holidays and Dec 24-Jan 1; Optional Fridays with no internal meetings; Healthcare with medical, dental, and vision coverage; Parental leave; Equity; 401(k) matching; Stipends for office setup, remote work, and learning support; No timesheets; Twice-yearly in-person meetups