辉瑞制药-GE Marketing Team Lead - Metabolism-广阔市场

The GE Marketing Lead - Metabolism is responsible for driving the strategic planning, launch excellence, and long-term growth of Pfizer's metabolic portfolio across broad-market China, with a primary focus on diabetes, obesity diseases. This role will lead the development and execution of innovative go-to-market strategies, accelerate market access and HCP engagement, build scalable healthcare ecosystem platforms, and ensure strong cross-functional collaboration to maximize business impact. The position requires deep expertise in metabolic diseases and demonstrated success in launching or managing diabetes, obesity, GLP-1RA, or related cardiometabolic brands.

Responsibilities

Lead strategic planning and lifecycle management of the metabolic portfolio; Develop annual business plans, launch strategies, and growth initiatives; Identify market opportunities through customer, patient, competitor, and policy insights; Translate brand strategy into actionable field execution plans and measurable business outcomes; Drive successful launch and commercialization of innovative metabolic products; Design differentiated go-to-market models for broad-market and county-level healthcare settings; Build customer engagement strategies across Endocrinology, General Practice, Nutrition, and Obesity Management; Develop scalable models to accelerate adoption, access, and physician preference; Lead development of strategic healthcare ecosystem initiatives including PPP and disease management platforms; Establish partnerships with key hospitals, academic societies, and healthcare stakeholders; Promote integrated patient management pathways for diabetes and obesity care; Generate real-world experience and best-practice models to support long-term brand growth; Partner closely with Medical, Access, Sales, Commercial Excellence, and Digital teams; Ensure One Pfizer collaboration to align resources and accelerate business execution; Drive operational excellence, resource prioritization, and ROI optimization; Monitor competitive landscape, reimbursement policies, and market dynamics; Utilize data analytics to identify growth opportunities and guide investment decisions; Define and track key business KPIs; Build and develop a high-performing marketing organization; Coach and mentor team members to strengthen strategic thinking and execution capabilities; Foster a culture of innovation, collaboration, and accountability

Requirements

Bachelor's degree or above in Medicine, Pharmacy, Life Sciences, Public Health, Business, or related disciplines; Minimum 8-10 years of pharmaceutical industry experience; Deep expertise in metabolic diseases and demonstrated success in launching or managing diabetes, obesity, GLP-1RA, or related cardiometabolic brands; Strong metabolic disease background required including demonstrated experience in Type 2 Diabetes (T2D), Obesity / Chronic Weight Management (CWM), GLP-1 Receptor Agonists, or Endocrinology

Nice to have

MBA or advanced healthcare-related degree preferred