辉瑞制药 - GE市场团队负责人-肺癌产品组 - 上海

Own portfolio strategy to maximize business to achieve earnings and revenues objectives and lifecycle management; Assist the Marketing Director to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business. Define and Drive BU LC TA and Brand Strategy. Interface with global/local functional team as TA portfolio (or big strategic brand) lead.

Responsibilities

Own portfolio strategy to maximize business to achieve earnings and revenues objectives and lifecycle management; Assist the Marketing Director to build marketing capabilities of the product management team; Define and Drive BU LC TA and Brand Strategy; Interface with global/local functional team as TA portfolio lead; Lead the development of portfolio strategies to optimize portfolio business, including portfolio plan and LRF, and lifecycle management; Lead the TA growth initiatives; Cross-functional TA leadership across Field Force, medical, legal, regulatory, etc; Forecast portfolio performance and track progress towards target; Prepare report for internal communication; Assist MKT Director to develop effective team structure; Establish competency requirement for marketing position and performance standard; Develop subordinates through coaching and training programs; Lead team in the TA portfolio budget planning and control; Allocate and manage BU portfolio budget and evaluate P&L; Review brands plan and A&P allocation; Lead review of product life cycle management strategy; Review key Campaigns Development and execution; Lead OP plan and work with SFE on target, FTE allocation; Interface with global to gain support on relevant TA or brand

Requirements

Bachelor degree in Medical or Medicine; Proficient oral and written English; 7 or above years marketing experience; above 18 months Marketing Manager and people manager experience; Demonstrates business acumen; Acts decisively; Seizes accountability; Holds people accountable; Grows-others; Leads change; Self-awareness; Commits to 'One Pfizer'; Builds effective teams; Marketing, Customer and Competitor Insight; Marketing Execution; Strategic and Operational Business/Marketing Planning; Data analysis, interpretation and communications; Performance and Program Metrics; Exceptional interpersonal skills; Exceptional collaboration/negotiation; Exceptional prioritization; Vendor management; Proficiency in the local language as well as English

Nice to have

Master degree; MBA