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General Manager, LATAM (Sales & Partners)

9c26369c-d400-4eb7-a9b3-ab8f6469f9e8 São Paulo, Brasilien
Full-time Remote work

Publication date: 13/11/2026

As General Manager, you will own the full LATAM business, direct and partner, and lead the team that grows it. Latin America is one of Amplitude's largest regions, with more than $20M in customer ARR across Brazil, Mexico, Argentina, Chile and Colombia. The role is based in São Paulo and reports to the VP Americas. Amplitude uses a hybrid go-to-market model in which the team sells directly to the largest customers and sells with and through regional partners.

Responsibilities

Own the LATAM go-to-market strategy and results across direct, sell-with and sell-through motions, including clear rules of engagement between sellers and partners; Lead and grow the regional team of Account Executives and a Partner Sales Manager, and work closely with and dotted line lead the Customer Success, Solutions Consulting and Sales Development teams who support LATAM; hire, coach and develop leaders in-region; Build a partner ecosystem that scales: select, sign and enable reseller, referral, consulting and agency partners, and work with cloud and data platform partners; Serve as executive sponsor for the largest customers, driving retention, expansion and long-term value; Forecast accurately across the direct and partner business and run a disciplined operating cadence; Be the voice of LATAM inside Amplitude, partnering with Marketing, Solutions Engineering, Customer Success, Product and Deal Desk on localized programs, events and pricing; Drive a culture of urgency and high standards in the region, hiring top talent and coaching for high performance and continuous improvement

Requirements

8+ years in B2B software sales, including 5+ years leading sales teams; Experience leading a business with both direct and partner (indirect) revenue in Latin America; Experience forecasting and managing a multi-country business; Professional fluency in Portuguese, Spanish and English; Based in, or willing to relocate to, São Paulo, Brazil, with regular travel across Latin America

Nice to have

Experience on both sides of the ecosystem, at a software company and at an agency, consultancy or partner; A background in analytics, martech, data or digital experience software; Relationships with digital-native, fintech and retail leaders in Latin America; Experience launching a region or building a partner program from an early stage; Familiarity with MEDDICC or a similar sales methodology, and with cloud marketplaces or distribution partners

Benefits

Excellent Medical, Dental and Vision insurance coverage, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans; 401(k) retirement plan with an employer match of up to 1% of eligible pay each pay period up to $2,000 annually; Flexible time off and paid holidays; Generous stipends for wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), and new hire home office equipment; Parental benefits including 12 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, and Back-up Child Care support; Mental health and wellness benefits including no-cost access to Modern Health coaching and therapy sessions; Employee Stock Purchase Program (ESPP); Charitable giving grant and paid volunteer time off; Mentorship programs, management training, and wellness initiatives
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