General Manager - New Gym Opening

Lead the Launch. Build the Team. Shape the Future. We're looking for an ambitious General Manager to lead the launch of one of our newest Everlast Gyms locations in Birmingham. This is a unique opportunity to take ownership of a brand-new club from the ground up. As General Manager, you'll play a critical role in building a high-performing team, shaping club culture and establishing Everlast Gyms within the local community. From recruiting and developing your department leaders to driving membership growth and delivering exceptional member experiences, you'll be responsible for creating a club that sets the standard from day one. This is more than a management role, it's an opportunity to build a business, develop a team and leave your mark on one of the UK's fastest-growing fitness brands.

Responsibilities

Build and lead your leadership team; Take ownership of recruitment for key leadership positions, including department heads and specialist roles; Identify, attract and hire exceptional talent from the local market; Create a high-performance culture from day one; Develop and mentor future leaders across the club; Build a team that reflects the energy, standards and ambition of the Everlast Gyms brand; Launch a market-leading club; Lead all aspects of the club opening journey; Work closely with central support teams throughout the launch phase; Ensure operational readiness across all departments; Deliver an exceptional member experience from pre-sale through to opening and beyond; Establish the club as a leading fitness destination within the local area; Drive commercial success; Own membership growth, retention and club profitability; Deliver ambitious sales targets across all revenue streams; Develop local business relationships and community partnerships; Drive awareness and engagement within the local market; Use data and performance insight to maximise results; Lead operational excellence; Ensure exceptional standards of presentation, cleanliness and safety; Maintain compliance across all company policies and procedures; Oversee all daily, weekly and monthly operational processes; Create a culture of accountability and continuous improvement; Inspire performance; Lead by example on the gym floor and within the club; Motivate and engage teams to achieve exceptional results; Deliver coaching, feedback and development plans; Create an environment where colleagues can thrive and progress

Requirements

Previous General Manager, Club Manager or multi-department leadership experience; Experience recruiting, developing and leading management teams; Proven ability to build high-performing teams and positive cultures; Strong commercial and operational leadership experience; Track record of delivering sales growth and business performance; Exceptional communication and stakeholder management skills; Must be willing and able to travel outside of Central Birmingham during onboarding and training period; Must have the right to work in the UK at the time of application

Nice to have

Experience opening a new gym, health club, retail or hospitality location; Level 2 Fitness Qualification; Experience managing large teams across multiple functions; Strong local community and business networking experience