Global Brand Director - San Francisco

Plaud is building the real-world AI interface for professionals to amplify intelligence, elevate productivity and performance, loved by over 2,000,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud captures, structures, and compounds the intelligence generated in conversations — so humans can think better, decide faster, and execute with clarity. Plaud Inc. is a Delaware-incorporated, San Francisco-based company pushing the boundary of human–AI intelligence through a hardware–software combination. With full ISO 27001, ISO 27701, SOC 2, GDPR, EN18031, and HIPAA compliances, Plaud is committed to the highest standards of data security and privacy protection.

Responsibilities

Define and continuously evolve Plaud’s brand positioning and narrative architecture; Translate “Amplify Human Intelligence” into resonant storytelling frameworks; Position Plaud as category thought leader in AI + work intelligence; Lead the creation of compelling brand stories, campaigns, and narratives that emotionally connect users with Plaud’s purpose; Oversee the production of hero content: brand films, manifestos, keynotes, and flagship campaigns; Establish content calendar aligned with product roadmap and strategic campaigns; Drive global brand communications strategy, aligning PR, keynote, and partnership storytelling to reinforce brand equity; Lead strategic partnerships and cultural collaborations that elevate Plaud’s image; Collaborate with agencies, creative studios, and media partners to produce world-class campaigns; Safeguard global brand integrity across all internal and external communications; Establish and monitor brand health KPIs — awareness, preference, sentiment, and share of voice — to inform ongoing strategy; Build cross-market brand review systems to ensure local relevance while maintaining global consistency; Ensure brand coherence across owned channels; Oversee Brand VI evolution, product launch films, campaign systems, website creative direction, channel creatives, etc.; Build scalable design systems; Raise creative bar to “luxury tech” standard; Lead a multidisciplinary team across Brand Content, Brand Communications, PR, Social Media, Creative & Design; Partner closely with regional marketing leads globally; Mentor and inspire teams to deliver elevated, high-craft brand experiences that drive both brand and business impact

Requirements

8-15 years of experience in brand leadership, with proven success as a Brand Director or equivalent at a FAST-GROWING brand; Deep expertise in brand positioning and storytelling — with an eye for detail and premium AI/tech aesthetics; Strong understanding of global markets and customer behaviors, especially in the U.S., Europe, and Asia; Exceptional stakeholder management and leadership skills — able to inspire cross-functional teams and external partners; Builder mindset and entrepreneurship; Good at using AI tools to improve work efficiency

Benefits

Opportunity to join the founding team of this new initiative, with meaningful ownership and impact on a fast-growing startup; Performance bonus and equity; Top-tier healthcare for employees and dependents, including dental and vision, and a generous employer subsidy; 401(k) plan for full time employees with company matching; Unlimited PTO, plus 13 paid holidays; 12 weeks of paid time off to spend time with your new family, regardless of gender; Hybrid office: minimum of 3x in office per week; New hires equipped with their choice of new top-of-the-line laptops and workstation setups; Best office equipment; Annual offsites; Free office drinks and snacks