Global Marketing Manager

Responsibilities

Develop, manage, and execute integrated global marketing strategies and campaigns that support corporate and commercial objectives; Strengthen PCI's brand visibility, positioning, and reputation across key global markets; Partner with Business Development, Commercial teams, regional marketing teams, and other stakeholders to align marketing initiatives with business priorities and growth opportunities; Manage marketing programs across content, digital channels, campaigns, events, and marketing operations; Ensure consistency of brand messaging, identity, and positioning across all regions, channels, and customer touchpoints; Monitor, analyze, and report on key marketing performance indicators, including brand awareness, engagement, lead generation, conversion, and return on investment; Leverage market research, competitive intelligence, customer insights, and performance data to optimize marketing strategies and campaign effectiveness; Support and drive integrated go-to-market initiatives that contribute to customer acquisition, retention, and pipeline growth; Ensure marketing activities comply with applicable global and regional regulatory requirements; Promote innovation through the adoption of new technologies, tools, processes, and marketing best practices; Collaborate across functions to deliver impactful marketing programs that support organizational goals; Contribute to the development of marketing plans, budgets, objectives, and measurement frameworks; Manage multiple projects simultaneously while balancing strategic priorities and day-to-day execution; Serve as a brand ambassador for PCI and represent the Global Marketing function in cross-functional, regional, and external initiatives; Mentor, support, and share knowledge with team members as appropriate

Requirements

Bachelor's degree in Marketing, Business, Science, Communications, or a related field; Relevant marketing experience commensurate with the responsibilities of the role; Experience developing and executing marketing campaigns, programs, and initiatives across multiple channels; Strong understanding of marketing strategy, customer engagement, lead generation, brand management, and campaign measurement; Experience utilizing CRM platforms, marketing automation tools, analytics platforms, and reporting systems; Demonstrated ability to analyze data and translate insights into actionable recommendations; Strong business acumen with the ability to align marketing activities to commercial objectives; Excellent written, verbal, presentation, and stakeholder management skills; Proven ability to collaborate effectively across functions, regions, and organizational levels; Strong project management, organizational, and prioritization skills; High level of initiative, adaptability, emotional intelligence, and problem-solving ability; Passion for innovation, continuous improvement, and professional growth; Willingness to travel domestically and internationally as required; Strategic Thinking; Business Acumen; Marketing Planning and Execution; Data Analysis and Performance Measurement; Brand Management; Cross-Functional Collaboration; Communication and Influencing Skills; Decision Making; Problem Solving; Project Management; Innovation and Continuous Improvement; Results Orientation; Stakeholder Management; Leadership and Mentorship

Nice to have

Experience within a CDMO, pharmaceutical services, life sciences, or healthcare environment.