Growth Lead - Japan

Join Spotify's Japan Growth team and help more listeners discover the value of Spotify Premium. As part of our Markets & Subscriptions organisation, you'll play a key role in growing our subscriber base in one of Spotify's most important markets. Japan is Spotify's only single-country region, and we're entering an exciting new chapter focused on partnerships and sustainable growth. Working across marketing, product, data and commercial teams, you'll shape our growth strategy, turn customer insights into action and find new ways to connect Japanese listeners with Spotify Premium. This role is based in Tokyo, with some in-person meetings and flexibility to work from home.

Responsibilities

Lead Spotify's growth strategy in Japan, driving Premium subscriber acquisition, conversion, retention and revenue performance; Own and deliver the Premium growth plan, identifying opportunities across the customer journey and translating them into measurable business outcomes; Work closely with Marketing, Music and Partnerships leadership to shape growth priorities based on consumer insights, market trends and competitive dynamics; Partner with the Partnerships team to unlock subscriber growth through telecommunications, device, payment and content partners; Design and run experiments across paid, owned and in-app channels, using data and clear success metrics to improve conversion and retention; Develop CRM and lifecycle marketing strategies across email, push notifications and in-app messaging; Collaborate with Product, Data Science, Payments and Finance teams to build business cases, evaluate performance and identify scalable growth opportunities; Lead and develop a team member, share learnings with regional Growth teams and explore how AI-powered tools can improve decision-making and execution

Requirements

Experience driving growth in a digital consumer business, such as streaming, entertainment, e-commerce or consumer technology; Track record of owning subscriber or commercial growth targets and understanding how acquisition, conversion and retention contribute to sustainable growth; Experience in digital marketing, CRM and lifecycle campaigns, with the ability to turn customer insights into meaningful action; Confidence using data, analytics tools and experimentation to make decisions, evaluate performance and identify opportunities; Understanding of subscription business economics, including customer lifetime value, subscriber acquisition cost and gross margin; Analytical thinking combined with creative marketing instincts and a strong understanding of Japanese consumer behaviour and culture; Comfortable collaborating across functions, influencing stakeholders and taking ownership of initiatives in a fast-moving environment; Enjoys developing others; Communicates fluently in Japanese and confidently in business English; Application with CV/Resume in English

Nice to have

Familiarity with SQL