Growth Lead, Performance

We’re hiring a Growth Lead, Performance to build and scale the acquisition engine that powers Avoca’s next stage of growth. Your initial focus will be building and scaling our paid acquisition channels, starting with paid social and paid search, into meaningful sources of qualified pipeline. You’ll own these channels end to end: from strategy and execution to creative testing, conversion, measurement, and optimization. But your mandate won’t stop at paid acquisition. We’re looking for a growth builder with broad demand generation instincts who can identify new opportunities, build channels from scratch, and turn what works into repeatable engines. You’re equally comfortable setting strategy and getting into the details of a campaign, creative concept, landing page, or experiment.

Responsibilities

Build and scale paid social and paid search into major revenue drivers for our business; Own paid acquisition end to end, including strategy, execution, budget allocation, creative testing, conversion, measurement, and optimization; Build a high-velocity experimentation engine across audiences, messaging, creative, offers, and landing pages; Translate customer insights and performance data into campaigns that resonate with home services operators and drive qualified pipeline; Set performance targets and allocate investment based on pipeline, CAC, channel efficiency, and revenue; Partner closely with Sales, RevOps, Product Marketing to ensure a tight feedback loop on ICPs, lead quality, SLAs and pipeline handoff process; Use AI and automation to increase the speed and quality of campaign development, analysis, and experimentation; Identify, test, and scale growth channels beyond paid acquisition, turning the most promising opportunities into repeatable growth engines

Requirements

5+ years of experience in performance marketing, growth marketing, or demand generation, ideally at a fast-growing B2B technology company; Strong track record of personally building and scaling paid social programs, with deep expertise in Meta; Strong paid search experience and fluency across the acquisition funnel, from media and creative through conversion and measurement; Experience owning meaningful budgets and making investment decisions based on pipeline quality, marginal efficiency, and growth potential; History of managing toward qualified pipeline and revenue, not just leads, clicks, or platform-reported conversions; Strong analytical and creative instincts, with the ability to turn customer insight and performance data into clear hypotheses and compelling campaigns; Broad growth experience and the ability to build, test, and scale channels beyond paid media; Fluency with AI tools and a bias toward using automation to increase your output and learning velocity

Nice to have

Experience marketing to mid-market buyers in a high-velocity sales motion; Experience in vertical SaaS or home services; A track record of building new growth channels from zero and scaling into meaningful sources of pipeline

Benefits

Comprehensive medical, dental, and vision insurance; Company-sponsored 401(k) through Vestwell; Flexible PTO plus U.S. federal holidays; Company-wide off-sites; Daily in-office lunch through Parkday; Dinner covered when working late; Commuter benefits and late-night rideshare; Standing desks and workspace accommodations available on request; All core tools and software provided