Growth Workflow Manager, Performance & Paid

Performance marketing is being rebuilt from first principles. The manual processes of bid management, creative iteration, budget allocation, and audience targeting are being replaced by agent systems that detect signals, make decisions, and execute continuously, learning from every result. This is not incremental improvement. It is a different model. As Growth Workflow Manager (Performance & Paid Growth), you sit at the intersection of paid growth expertise and AI systems thinking. You are the domain expert who makes the automation intelligent. The engineers build what you spec. The agents run what you design.

Responsibilities

Define and spec automation workflows for paid growth, from creative fatigue detection to budget reallocation to geo level channel mix optimization to audience signal processing; Work directly with the build team to translate your workflow specs into working agent automations; QA agent outputs, review what the system produces, identify where it falls short, and define the corrections that improve it; Refine creative and copy variants generated by the AI creative layer, applying domain judgment to what will perform before the data confirms it; Define knowledge base inputs for the paid growth agents, what rules, guardrails, and campaign logic should be codified and kept current; Monitor workflow performance and continuously improve, this system compounds with your input, it does not run itself; Extend your systems thinking to other growth levers, CRO, incentives, referrals, and lifecycle, as the engine expands across growth functions

Requirements

4+ years in performance or paid growth, you have run campaigns at scale across major paid channels and understand the mechanics deeply; Systems thinking, you can map a growth workflow as a series of triggers, decisions, actions, and measurements. You think in logic, not just tactics; Comfort with data, you can read a performance dashboard, interpret signal from noise, and define what an agent should optimize for; Prompt engineering curiosity, you don't need to be an engineer, but you are willing to learn how to communicate with AI systems precisely and improve their outputs; Strong written communication, the workflow specs you write become the blueprints engineers build from. Clarity matters; High agency, you define the work, you don't wait for it to be defined for you

Nice to have

Experience with marketing automation, CRM, or lifecycle messaging systems; Exposure to A/B testing and experimentation frameworks; Background in fintech, consumer financial products, or regulated industries; Any hands-on experience with workflow automation or no-code orchestration tools