GTM Enablement Manager

Procurify is the leading agentic procurement platform for the mid-market. As GTM Enablement Manager, you will architect the systems, workflows, and intelligence that drive the performance and effectiveness of all GTM teams, including Sales, Customer Experience (CX), and Partnerships. The role focuses on designing interconnected onboarding programs, coaching frameworks, and playbooks, and on reimagining how GTM teams manage, qualify, and convert inbound opportunities through automation and AI. Remote-first role based in Canada.

Responsibilities

Design onboarding and ramp programs as repeatable, scalable systems for new GTM hires across Sales, CX, and Partnerships; Develop and deliver ongoing training, coaching, and skills development augmented by AI-driven feedback, call intelligence, and automated coaching workflows; Build and maintain playbooks, talk tracks, objection-handling guides, persona briefs, and situational frameworks; Conduct call reviews, coaching sessions, and performance retros using AI conversation-intelligence tools; Partner with Growth, Marketing, Customer Success, and RevOps to build automated systems for lead routing, opportunity management, and renewal orchestration; Identify and remove friction in how GTM teams manage pipeline and drive renewals; Monitor pipeline health and renewal performance as a connected system and drive proactive intervention and training priorities; Partner with Marketing, RevOps, Product Marketing, Sales Leadership, CX Leadership, and Partnerships Leadership to align messaging, campaigns, processes, and readiness; Ensure consistent, automated communication of product updates, market changes, and new GTM initiatives to customer-facing teams; Act as the voice of GTM teams in internal planning and advocate for scalable systems

Requirements

3+ years in GTM enablement, Sales/CX/Partnerships leadership, or a coaching-focused go-to-market role; A systems thinker who sees how people, processes, tools, and data connect and designs for scale; A first-principles problem solver who questions assumptions, deconstructs complex processes, and rebuilds them more efficiently; Genuine enthusiasm for AI and automation, with a track record (or strong interest) in using them to eliminate manual work and amplify team performance; Deep understanding of full-funnel GTM motions across Sales, CX, and Partnerships teams; Proven ability to design and deliver effective onboarding, enablement, and coaching programs for diverse GTM stakeholders; Strong grasp of lead management, customer engagement processes, CRM tools (Salesforce, HubSpot), and GTM performance analytics; Excellent communication, facilitation, and cross-functional influence skills; Data-driven mindset with the ability to diagnose performance gaps and prioritize enablement impact; Passion for developing talent, improving systems, and building high-performing GTM teams

Nice to have

Experience in high-growth SaaS; Familiarity with Gong, Outreach, Salesloft, enablement platforms, AI/automation tools, or partner engagement tools

Benefits

Flexible working hours within Canada (and US if applicable); Responsible time off; Extended health benefits including health, vision, and dental package; Employee Assistance Program (EAP); Health and wellness spending account; Continuous learning through educational lunch and learns; Stock options