Head of Growth Marketing

Rho is the modern banking platform built for the AI era. Startups and growth-stage companies can open accounts in minutes, issue cards, manage expenses, pay bills, and close the books – all in one connected platform backed by real human support. We're hiring a Head of Growth Marketing to own how Rho wins new customers across every acquisition channel: paid search, paid social, connected TV, outbound, direct mail, lifecycle, SEO and AEO, referrals, and affiliates. You'll be the growth PM for the entire funnel, deciding what to test, proving what works, and moving budget toward it. Growth at Rho runs as a pod with two leads. You'll lead growth marketing in partnership with our growth engineering lead: you shape what we test and why, and growth engineering builds it and makes it scale. You're accountable for new funded customers and the gross profit they bring. Cost per funded customer, payback, and experiment velocity are how your work gets judged.

Responsibilities

Own Rho's growth target for new funded customers and gross profit, and break it into channel goals; Build and run the experimentation program, including one-page briefs, a shared tracker, and a Friday retro; Turn ideas from across the company into experiments and own the follow-through; Design holdouts and incrementality tests to show which channels create new customers; Own paid strategy across Google Ads, LinkedIn, Meta, and connected TV, including agency partners; Lift conversion from first click to funded account through landing page and onboarding tests; Shape lifecycle and nurture so every lead gets the right message at the right moment; Partner with Growth BDRs and account executives on lead routing, speed to lead, outbound plays, and source quality; Work with data and marketing operations on attribution, conversion tracking, and the weekly scorecard; Agentify the growth loop by building and running AI agents and daily routines that pull funnel and CRO data, generate hypotheses, draft variants, and report results

Requirements

5-7+ years in growth or performance marketing; at least two years leading growth at a B2B, fintech, or high-velocity SaaS company; Revenue-oriented, with funded customers and gross profit as key focus; Has run a high-volume experimentation program that is both fast and rigorous; Hands-on experience designing incrementality tests and holdouts; Hands-on across paid search, paid social, lifecycle email, and outbound; Comfortable in SQL and modern data and marketing tools; Builds with AI agents (Claude Code or similar); Leads through influence and has partnered with engineering as a peer; Comfortable working inside a regulated business with compliance review; Based in New York City and excited to work in office with the team

Nice to have

Experience managing people

Benefits

Equity; Healthcare benefits; Paid time off