Head of Growth Marketing - Prediction Markets

Join our client as the Head of Growth Marketing for Prediction Markets. You will design and run a complete growth engine from zero to scale, turning fans into active traders and driving liquidity on our markets. You’ll work closely with the CEO and cross-functional partners to shape the go-to-market, community building, and partner ecosystem. If you love live sports, data, and the challenge of building a user base from scratch, this role is for you. You’ll move fast in a regulatory environment, keep pace with the sports calendar, and create retention loops that keep traders engaged beyond kickoff. You’ll craft clear, compliant messaging that explains why trading contracts can be smarter than traditional bets, while protecting users and the business. This is your chance to build, shape, and own a growth function that will set the tempo for a new kind of exchange.

Responsibilities

Zero-to-One Pre-Launch Strategy: design and execute the go-to-market plan to build a waitlist, seed a trader community, and drive heavy volume on Opening Day in September; Own the CAC & LTV Equation Compliantly: manage a multi-channel budget across paid social, search, and affiliate channels while navigating policy guardrails to drive Active Traders; The Gameday War Room: launch campaigns instantly when news breaks to push traffic to the relevant contracts; Community & Organic Growth: build presence on X, Discord, and niche betting communities; partner with newsletters and podcasters to grow organically; Acquisition via Sharps & Creators: work with sports creators and influencers who can explain the value of trading odds; Liquidity & Product Alignment: align marketing with operations and product to ensure strong liquidity and lower drop-off; Lifecycle & Second Screen: develop retention loops and messaging that prompts trading actions during games; Educational Marketing: explain how prediction markets work and show the benefits of our approach; Third-Party Coordination: manage top agencies and tech partners to deliver the plan smoothly; Cross-Vertical Expansion: explore expansion to non-sports markets like elections or macro events as we grow

Requirements

5–8+ years in growth marketing with experience in sports betting, DFS, crypto/Web3, or sports media; proven ability to grow users from zero to one; Mastery of paid and organic policy in regulated environments; comfortable working with Legal and Compliance teams; Strong sports calendar knowledge and the ability to time campaigns around key events like drafts, trade deadlines, and March Madness; Trader mindset: market the benefits of a true exchange over traditional betting; Data-driven and hands-on: able to set up attribution, run SQL queries, and optimize creatives without relying on a large agency; Team builder: experience leading distributed or affiliate teams in hybrid structures

Nice to have

Master’s degree in a relevant field; experience with guerrilla activation campaigns