Head of Marketing & Admissions

The Head of Marketing and Admissions will have responsibility and accountability for contributing to the School's leadership and management as a member of the Senior Leadership Team, driving sustainable growth in pupil recruitment, retention and fee income, and leading the development of the RHS brand, marketing and communications.

Responsibilities

Contributing to the School's overall leadership and management as a member of the Senior Leadership Team (SLT); Driving sustainable growth in pupil recruitment, retention and associated fee income across UK day, boarding and international markets; Developing and delivering marketing and admissions strategies aligned with the School's strategic, educational and financial objectives; Ensuring effective admissions processes, recruitment events, high-quality customer experience and management of the School's pupil recruitment CRM; Providing robust analysis, reporting and forecasting of pupil numbers, recruitment pipelines, fee income and emerging opportunities and risks; Leading the development of the RHS brand, marketing and communications in the UK and internationally; Overseeing integrated marketing activity across the website, social media, digital and printed content, campaigns and PR; Leading internal and external communications across all areas of the School; Supporting the School's wider commercial, community and development activities through effective marketing and engagement; Leading and developing the Marketing, Admissions and Community teams; Working collaboratively with Inspired Learning Group (ILG) to share expertise and best practice; Being an enthusiastic ambassador and advocate for the Royal Hospital School and the education it provides

Requirements

Satisfactory references; Enhanced DBS check; Cover letter