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Head of Marketing Data and Digital (East Asia), Mobility Aftermarket Division

Full-time On-site work

Publication date: 04/09/2026

The Bosch Group is a leading global supplier of technology and services, in the areas of automotive and industrial technology, consumer goods as well as building technology.

Bosch established its first representative office in Ho Chi Minh City in 1994. Since 2007, Bosch has expanded its footprint in Vietnam where it has branch offices in Hanoi and Da Nang, as well as a Powertrain Solutions plant in the Dong Nai province to manufacture pushbelts for continuously variable transmissions (CVT) in automobiles. In addition, Bosch operates Bosch Global Software Technologies Vietnam (BGSV) as well as an automotive R&D center for mobility solutions in Ho Chi Minh City. As of December 31 2023, Bosch employed approximately 6,300 associates in Vietnam. Bosch has diversified businesses in Vietnam. Today, all four Bosch business sectors, namely Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology have operations in the country. Bosch Vietnam is currently active with many business divisions: Mobility Aftermarket, Drive and Control Technology, Power Tools, Building Technology, Two-Wheeler and Powersports and Sales Original Equipment, AquaEasy, Home Appliances and Supply Chain Consulting.

Additional information is available online at: https://www.bosch.com.vn/ , https://www.linkedin.com/company/bosch-vietnam and https://www.facebook.com/OfficialBoschVietnam

Key Responsibility

Responsibilities

Lead the regional Vehicle & Equipment Data Management & development by establishing sustainable governance, facilitating and development; Delivery digital solutions that improve effectiveness and product catalog-in, operational efficiency of assortment management and business performance across East Asia; Lead regional Vehicle & Equipment master data development and management; Ensure high-quality, time-to-market, and sustainable vehicle application, product & OEM-equipment, and related master data.; Collaborate with Product Management, Sales, Marketing, and Global teams by providing data analytics service to align governance with business objectives; Establish and continuously improve regional data governance frameworks, standards, quality and operational effectiveness; Facilitate regional initiatives and cross-functional that improve product coverage, data availability, effectiveness of assortment and business performance.; Identify opportunities to improve operational efficiency through digital solutions (focus in assortment management).; Utilize digital solution and tool to support operational efficiency and governance of process; Understand and evaluate advance technology solution (inc automation, AI, ) to better improve business capabilities and efficiency; Promote technology & in- house solution adoption and continuous innovation across the organization.; Lead regional projects from planning through implementation.; Build strong partnerships with regional and global stakeholders, including IT and sales team.; Develop team capabilities in vehicle & equipment data management, governance, digital solutions, and advanced technologies.; Prioritize initiatives and optimize team resources to maximize business value and strategic objectives.

Requirements

Good Stakeholder and Project Management; Business excellence, strategy thinking; Experience in data analysis, data cataloging, metadata management, and data quality governance; Understand SQL, Python for data processing, analysis, and automation is a plus
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