Head of Marketing (UK&I)

The Head of Marketing (UKI) is a high-impact, transformative leadership role responsible for driving field marketing and demand generation across our largest region. As a trusted ally to the CMO and a key member of both the Marketing Senior Management Team and the UK&I Leadership Team, you will spearhead our transition from a locally-driven strategy to an effective global model that is locally adapted and creatively executed. In this role, you will work hand-in-hand with the VP of UK&I (Head of Sales), UK&I Sales Leaders, and key HQ stakeholders (including Transformation, Web & Ops, Brand, and Product Marketing) to deliver an ambitious regional growth plan while elevating our positioning in the market.

Responsibilities

Own the marketing and demand generation strategy for the UKI market targeting enterprise and non-enterprise clients; Strategise and execute a strategic marketing pivot to strengthen the Esendex brand, positioning and promoting API, UI, and ISV partnership models; Partner with Product Marketing and local sales teams to craft positioning, messaging, and GTM strategies; Act as a critical partner to the CMO in transitioning marketing operations from a regional approach to a globally aligned, locally executed framework; Directly own and deliver pipeline generation, lead acquisition, and conversion targets; Oversee multi-channel campaigns across digital (paid, search, web, email, social), Account-Based Marketing (ABM), webinars, and events; Partner with Sales and Marketing Ops to track, report, and optimise campaign ROI and business performance; Evaluate and scale the UKI marketing team structure; Build, mentor, and foster a culture of accountability, collaboration, and high performance within the team; Formulate, manage, and forecast the UKI marketing budget across agency partners, programs, and staffing; Contribute as a core member of the UKI Leadership Team, partnering with the UK General Manager and VP of Sales; Build operational workflows with global HQ teams across Web & Ops, Brand, Product Marketing, and Product; Align with sales and success teams to deliver sales enablement tools, localized content, and growth campaigns

Requirements

8+ years of dynamic marketing experience; at least 4+ years in a senior leadership or people manager role within an international or cross-functional matrix organisation; Essential experience in CPaaS, UCaaS, or Business Messaging; Proven background in performance marketing with direct responsibility for carrying and exceeding pipeline/revenue growth targets; Strong strategic skills in positioning, messaging, and executing multi-channel GTM strategies; Demonstrated ability to drive strategic change, mentor teams, and build world-class marketing structures; Bachelor's degree in Marketing, Business, Communications, or a related field

Nice to have

Experience targeting non-enterprise/SMB segments; Familiarity with API/developer, UI end-user, or ISV models; MBA

Benefits

Competitive Salary; Bonus scheme; Unlimited professional & personal learning, from technical training through to sales methodology; Comprehensive healthcare cash plan; 27 days of annual leave in addition to Bank Holidays; 2 Wellbeing leave days; 2 days dedicated to giving back to your community; Birthday off; Employer pension contribution at 5%; Death in service benefit (4 times your salary); Annual award recognition; Fun monthly and quarterly social events; Flexible hybrid working arrangements