Head of Product

We are looking for a highly systematic Head of Product to own monetisation and retention for one of our core D2C subscription products. You will work on a single product and be fully responsible for growing its ARPU, retention, and subscription lifetime value - owning the product roadmap and working directly with the Managing Director, engineering, and data.

Responsibilities

Product Roadmap & Strategy: Define and own the product roadmap, translating business objectives, user insights, and competitor analysis into a clear, prioritised build plan; Monetisation & ARPU Growth: Own product ARPU (D7/D30) with a target of 15% quarterly improvement; Drive pricing and packaging strategy through structured experiments, and identify untapped monetisation opportunities prioritised by revenue impact; Retention & Engagement: Own retention targets and reduce churn; Build engagement loops that increase product usage and subscription lifetime, acting on drop-off and friction points surfaced in cohort analysis; Developer & Engineering Collaboration: Partner directly and daily with the engineering team; Write clear, technically rigorous product requirements and specifications; Participate in sprint planning, architecture discussions, and technical trade-off decisions; Research & Data-Driven Decisions: Conduct continuous discovery with target users; Define product metrics, instrument analytics, and turn qualitative and quantitative insights into well-scoped decisions and structured experiments; UI/UX Ownership: Own the product experience across all core modules, making critical UI/UX decisions and ensuring a cohesive, intuitive, high-converting end-to-end journey; Growth Collaboration: Work with CRO and marketing to align product decisions with traffic, positioning, and messaging; Contribute to launch planning, onboarding flows, and feature-adoption strategies

Requirements

Product Management: 5+ years in product management for D2C subscription products (web-to-web, web-to-app), including 2+ years in a senior or lead PM role; User Journey & Quality: Deep understanding of consumer user journeys and of how to build a high-converting interface that feels native to the user; Monetisation & Retention: Proven track record growing ARPU and retention with measurable revenue outcomes, including pricing experiments run end to end; Analytics: Proficiency with product and financial analytics tools and data (e.g. Mixpanel, Tableau) to define funnels, track feature adoption, and surface actionable insights; Experimentation: Experience designing and interpreting A/B tests, feature flags, and rollout strategies; AI Tooling: Active daily use of AI tools (Claude or equivalent) to accelerate concept, analysis, and prototype work; Ownership mentality - treats the product as their own: leads, proposes, and drives priorities; Structured and analytical - breaks ambiguous problems into clear hypotheses and testable solutions; conclusions are supported by data; Bias for action - makes sound decisions quickly and iterates fast; High standards - cares deeply about quality in UX, specs, and outcomes; pushes back constructively when something isn't right; Communicates with clarity - simplifies complex concepts for non-technical stakeholders and gives developers precise technical context

Nice to have

Digital Advertising: Exposure to the digital advertising ecosystem (Meta Ads, Google Ads) is a bonus

Benefits

Remote Work Environment; Unlimited PTO; Paid National Holidays; Company-provided MacBook; Flexible Independent Contractor Agreement