Head of Strategy

MATTE is a 360° full-service creative studio at the convergence of hype, storytelling and design. We're seeking a dynamic, multi-disciplinary strategic leader to join our team as Head of Strategy. This person will be instrumental in evolving the strategic practice at MATTE—bridging culture, insight, and creativity—and embedding strategy into the heart of our agency's work. They will lead strategy across all pillars of our business—from brand to campaign to content and experience—while playing an active, embedded role across client workstreams. They will partner directly with executive leadership to scale our strategic offering, strengthen client relationships, and set the vision for how strategy drives value across everything we do.

Responsibilities

Define and evolve MATTE's strategic practice, methodologies, and POV across culture, brand, campaign, social, and experiential strategy across all client accounts; Partner with Executive Leadership to grow strategy as a core capability at the agency; Champion thought leadership internally and externally, identifying new frameworks, trends, and cultural shifts; Serve as a senior strategic lead on key client accounts; Lead strategic development across major brand initiatives, social and content calendars, campaign planning, cultural activations, and experiential programs; Uncover deep insights that inform creative development; Ensure strategy is an active, visible function in client relationships; Hire, manage, and mentor a multidisciplinary team of strategists; Create a collaborative, high-performing environment focused on rigorous thinking and creativity; Design professional development paths and implement practices that promote diversity of thought; Develop proprietary research tools, methodologies, and cultural frameworks; Translate data and insights into sharp, actionable strategies; Stay ahead of emerging trends in consumer behavior, media, and culture; Act as a critical partner to Creative, Production, Accounts, and New Business teams; Lead the development of briefs, strategy presentations, and pitch narratives; Elevate strategic consistency and integrity across all client touchpoints; Contribute to new business efforts, including proposals, RFP responses, and pitch strategy; Identify opportunities to expand existing client relationships through strategic innovation, upselling, and strong delivery

Requirements

12+ years of experience in brand, creative, and cultural strategy within a top-tier creative or advertising agency environment; Expertise across a wide spectrum of strategy disciplines: campaign, brand, social, content, culture, experiential, research and insights; Proven experience leading integrated strategy across multiple accounts and industries; Demonstrated success in building and scaling strategic teams and functions; Deep understanding of cultural and consumer behavior trends and how they inform brand action; Strong communicator and storyteller who can distill complexity into compelling, persuasive narratives; A collaborative leader who thrives in a dynamic, creative, and entrepreneurial environment; Proficiency in qualitative and quantitative research techniques, trend analysis, and insight generation

Benefits

Medical, Dental and Vision coverage; 401(k) with a 4% company contribution max match, eligible after 6 months of employment; Fully covered yearly Citi Bike membership; Talkspace membership; Competitive PTO package; End of Year Recharge paid time off; Sabbatical Program option after three years of employment; Parental Leave for all new parents; 4x days a week in office [Monday-Thursday]