Head of Web Experience

Sokin is looking for a strategic, hands-on Head of Web and Search Experience to own and optimize our global web presence. You will be responsible for managing and improving our websites across markets - building high-performing landing pages, driving organic growth through SEO and ensuring every digital touchpoint is fast, functional and conversion-focused. This role will collaborate closely with the wider marketing function including product marketing, design, content, demand generation and regional teams to deliver localized, data-driven experiences that align with business goals and support growth campaigns. The ideal candidate has 4-6 years of experience in website management, deep knowledge of SEO and analytics tools and a proven ability to translate insights into measurable performance improvements.

Responsibilities

Develop and own the website roadmap, aligning with marketing, sales and business goals; Manage end-to-end website operations, including content updates, landing page creation and new feature rollouts; Work within CMS platforms (WordPress, Webflow) to build, update and optimize site content at speed; Oversee hosting, domain and technical integrations; troubleshoot issues such as broken links, errors, and downtime; Collaborate with designers, developers and external agencies to execute redesigns, improvements and new projects; Set up and maintain analytics tools (Google Analytics, GA4, Tag Manager, Search Console, Microsoft Clarity, Crazy Egg, Hotjar, Heap); Track KPIs: traffic, rankings, conversions, bounce rates and page performance; Run heatmaps, A/B testing and CRO experiments to enhance user experience (UX) and conversion rates; Provide regular performance reports with actionable insights to marketing, product and leadership teams; Continuously test, measure and refine strategies to drive lead generation and revenue; Manage the build of regionalized websites across multiple countries and markets, ensuring localized content, SEO alignment and compliance with local regulations; Partner with regional marketing teams to adapt messaging, optimize for local search engines and ensure cultural relevance; Implement scalable processes for website localization to support global expansion; Develop and implement on-page, off-page and technical SEO strategies to increase organic visibility; Conduct keyword research, competitor analysis and site audits to identify growth opportunities; Optimize metadata, headers, structured data, site speed, internal linking and content for ranking improvements; Build and manage backlink acquisition strategies using SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog); Stay ahead of Google algorithm updates, LLM’s and industry best practices; Implement and monitor website security protocols, firewalls and audits; Ensure compliance with GDPR and other data protection regulations; Respond to and resolve security incidents in a timely manner

Requirements

Bachelor’s degree in Marketing, Digital Media, Computer Science or a related field; 6 years of proven experience managing websites and SEO in a B2B environment; Proficiency with CMS platforms and other related tools (WordPress, Webflow, Calendly, Zapier, Typeform); Knowledge of SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz) and analytics platforms (Google Analytics, GA4, Google Tag Manager, Search Console); Familiarity with HTML, CSS, and JavaScript basics (enough to make small technical edits); Strong understanding of CRO, UX best practices and multi-market website management; Excellent project management, stakeholder management and communication skills; Analytical mindset with the ability to translate data into actionable growth strategies; Right to work in the jurisdiction they are looking to work in

Nice to have

4-6 years of experience in website management; deep knowledge of SEO and analytics tools; proven ability to translate insights into measurable performance improvements