Influence Manager

WPP Onefluence is seeking a dynamic and trend-savvy Influencer Marketing Manager to join our team dedicated to a large global beauty brand. The ideal candidate will be responsible for driving successful influencer marketing campaigns that align with the brand objectives. You will lead a team of Influencer Executives and work closely with clients to ensure seamless campaign execution and impactful results. In this role, you will manage influencer campaigns, which includes identifying, implementing, overseeing, and reporting on them. Responsibilities entail maintaining an updated influencer database and keeping informed about cultural trends and customer attitudes. The ideal candidate should be self-motivated, ambitious, and possess strong social media interest, relationship-building skills, and stakeholder management experience. Proven ability to integrate digital and social media into campaigns is essential. Additionally, management skills for clients, internal teams, and projects are necessary to ensure timely and strategic alignment with beauty brands. Overall, you will be passionate and enthused about all aspects of influencer marketing, providing insights and perspective on cultural, platform and social trends that can drive inspiring client work consistently. The ideal candidate will be self-motivated, action-oriented, and ambitious, with a positive can-do attitude.

Responsibilities

Leading a team of Influencer Executives; Working closely with clients to ensure seamless campaign execution and impactful results; Managing influencer campaigns including identifying, implementing, overseeing, and reporting on them; Maintaining an updated influencer database and keeping informed about cultural trends and customer attitudes; Developing and implementing a comprehensive influencer marketing strategy aligned with brand objectives; Identifying key influencer segments and determining collaboration models; Collaborating with brand, social, PR, and e-commerce teams to integrate influencer activity into wider marketing campaigns; Managing annual and campaign budgets for influencer marketing initiatives; Building and maintaining strong relationships with influencers, agencies, and talent managers; Overseeing influencer outreach, negotiation, and contracting processes; Managing influencer onboarding, creative briefings, and ensuring content aligns with brand guidelines; Fostering long-term ambassador relationships with high-performing partners; Leading the end-to-end process of paid influencer campaigns from ideation to content delivery and performance analysis; Managing product seeding and gifting initiatives to drive organic advocacy; Ensuring compliance with advertising standards and disclosure regulations; Utilizing data and analytics to measure campaign performance and provide actionable insights; Reporting on key metrics and KPIs; Staying up to date with trends in social media, influencer marketing, and the beauty industry; Continuously exploring new platforms, tools, and strategies; Being responsible for trend-led activations; Maintaining a deep understanding of relevant social media platforms including Instagram, YouTube, TikTok, and emerging channels; Developing and nurturing relationships with key influencers and industry partners

Requirements

5-6 years of experience in influencer marketing, talent management, or digital brand marketing; Strong understanding of influencer ecosystems, especially on Instagram, TikTok, YouTube, Snap Chat and emerging platforms; Proven track record in managing influencer campaigns from strategy to execution; Excellent relationship management, negotiation, and communication skills; Strong analytical and organizational skills with attention to detail; Familiarity with influencer marketing tools and platforms (e.g., Traackr); Creative mindset with the ability to identify and leverage cultural and social trends; Self-motivated, ambitious, and possess strong social media interest, relationship-building skills, and stakeholder management experience; Proven ability to integrate digital and social media into campaigns; Management skills for clients, internal teams, and projects; Passion for beauty, skincare, and cosmetics; Familiarity with both mass-market and luxury beauty sectors; Experience working with both paid and organic influencer programs; Self-motivated, action-oriented, ambitious, with a positive can-do attitude

Benefits

25 days annual leave + 1 Volunteer Day; Bupa Healthcare; Enhanced Maternity, Adoption and Shared Parental Leave; Flexible Working Model with core working hours 10am - 4pm; 1.5:1 Matching Pension Structure; Wellbeing and Health: up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool, annual eye tests, development budgets and Wellbeing incentives; Season Ticket Loan and Cycle to Work Scheme; Life Assurance