Influencer Marketing Consultant

About Right Side Up

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth . We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

Responsibilities

We’re seeking freelance Influencer Marketing Consultants to join our talent collective and support a range of B2C, B2B, and D2C clients. This role is ideal for marketers who can build and scale influencer and creator programs that drive brand awareness, engagement, and measurable performance.; Projects may include launching influencer programs from scratch, managing ongoing partnerships, or optimizing existing creator strategies. Contract engagements typically range from 10–40 hours per week.; Develop and execute influencer marketing strategies aligned to brand and growth goals; Identify, vet, and manage relationships with creators and influencers across platforms (e.g., Instagram, TikTok, YouTube); Lead outreach, negotiation, and contract management with creators; Plan and execute campaigns, including product seeding, paid partnerships, and long-term ambassador programs; Collaborate with content, paid, and social teams to amplify influencer content; Track and analyze campaign performance, including engagement, reach, and conversion metrics; Manage budgets and ensure efficient allocation of spend; Stay up to date on platform trends, creator landscape shifts, and emerging opportunities

Requirements

Strong experience in influencer or creator marketing across B2C, B2B, or D2C brands; Proven ability to build and scale influencer programs; Experience managing creator relationships and negotiations; Understanding of platform-specific trends and best practices; Ability to balance brand storytelling with performance-driven outcomes; Experience tracking and reporting on campaign performance; Strong organizational and communication skills; Comfort working across different industries and brand voices

Nice to have

Experience with affiliate or performance-based influencer programs; Familiarity with influencer platforms/tools (e.g., Aspire, CreatorIQ, GRIN, Upfluence); Experience with paid social amplification of influencer content; Experience in high-growth startup environments; Experience supporting both strategic planning and hands-on execution