Influencer Marketing & Creator Outreach Manager

Our client is a fast-growing, Chicago-based footwear and accessories brand known for its bold, fashion-forward aesthetic. As the brand continues to expand its social media presence, they are looking for an Influencer Marketing & Creator Outreach Manager to build and manage relationships with content creators who authentically represent the brand and help drive awareness, engagement, and sales. In this role, you will be responsible for identifying, recruiting, and managing influencer partnerships that align with the brand, coordinating gifting and paid partnerships, managing campaign budgets, tracking creator performance, and overseeing multiple influencer initiatives simultaneously.

Responsibilities

Identify and source creators across Instagram and TikTok; Evaluate prospective creators based on content quality, engagement, audience fit, and brand alignment; Conduct creator outreach and develop a pipeline of potential influencer partnerships; Coordinate influencer gifting campaigns and paid partnerships from concept through execution; Manage campaign timelines, deliverables, approvals, product shipments, and content schedules; Coordinate with Marketing, Creative, E-commerce, and Operations teams to ensure campaigns launch on time; Own influencer campaign budgets across gifting, paid partnerships, and related campaign expenses; Track campaign ROI by evaluating engagement, conversions, affiliate sales, revenue, and return on influencer investment; Serve as the primary point of contact for creators; Maintain consistent communication and build long-term creator relationships; Track campaign performance across engagement, reach, impressions, conversions, affiliate sales, revenue, and content delivery; Stay current on influencer marketing trends and monitor competitor campaigns

Requirements

2+ years of experience in influencer marketing, creator partnerships, affiliate marketing, PR, or social media; Experience managing influencer gifting and/or paid partnership campaigns; Experience sourcing and recruiting creators across Instagram and TikTok; Experience managing multiple influencer campaigns and partnerships simultaneously; Excellent written communication and relationship-building abilities; Strong organizational and project management skills; Ability to evaluate prospective creators based on content quality, audience alignment, engagement, and brand fit; Strong understanding of Instagram and TikTok creator ecosystems; Experience managing influencer campaign budgets and evaluating performance using engagement, conversions, affiliate sales, revenue, and ROI; Hands-on experience using influencer marketing platforms such as GRIN, Aspire, CreatorIQ, Upfluence, or similar; Comfortable using Google Workspace and AI-powered productivity tools; Highly organized with exceptional attention to detail; Able to prioritize and manage multiple projects simultaneously; Strong sense of ownership and accountability; Outgoing, personable, and confident communicating with creators and brand partners; Passionate about fashion, social media, and influencer culture; Proactive and resourceful; Creative thinker; Self-starter

Nice to have

Experience working with fashion, beauty, lifestyle, or DTC consumer brands is strongly preferred; Familiarity with Shopify is considered a plus