Influencer Marketing Manager

Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love. As an Influencer Marketing Manager, you'll own influencer strategy and execution across Whatnot's paid influencer program. You'll manage a portfolio of creator relationships spanning top-tier and macro talent down to high-performing mid-tier creators. You'll report on key success metrics and proactively drive toward program-level goals.

Responsibilities

Own influencer strategy and execution across Whatnot's paid influencer program; Manage a portfolio of creator relationships spanning top-tier and macro talent down to high-performing mid-tier creators; Report on key success metrics and proactively drive toward program-level goals; Identify, outreach, and close deals with the most impactful influencers across YouTube, TikTok, and Instagram; Own relationships end-to-end from first contact to long-term performance; Develop campaigns that map to specific creator archetypes and activation formats; Source and reach creators through email, DM, or other creative channels; Negotiate contracts in line with CAC, FTB, and LTV targets; Provide white glove support to partners; Build and manage a scalable creator roster

Requirements

4+ years of influencer marketing experience; Proven track record running end-to-end influencer campaigns that deliver performance-driven results; Experience managing top-tier and macro creator relationships; Comfortable operating across creator tiers; Experience in a high-growth organization; Immersed in internet culture; Strong at writing creative briefs and providing clear direction to creators; Deeply analytical and comfortable using data to drive decisions; Thrive in ambiguity; Scrappy and flexible; Must live within commuting distance of our San Francisco, Seattle, New York City, or Los Angeles hubs

Nice to have

Comfortable figuring things out as they go; biased toward action; genuinely curious; cares more about outcomes than credit; stays close to the product and users

Benefits

Generous Holiday and Time off Policy; Health Insurance options including Medical, Dental, Vision; Work From Home Support; Home office setup allowance; Monthly allowance for cell phone and internet; Care benefits; Monthly allowance for wellness; Annual allowance towards Childcare; Lifetime benefit for family planning, such as adoption or fertility expenses; Retirement; 401k offering for Traditional and Roth accounts in the US with employer match up to 4% of base salary; Pension plans internationally; Monthly allowance to dogfood the app; 16 weeks of paid parental leave plus one month gradual return to work