Influencer Marketing & Partnerships Lead (all genders) - Yoshi en

As the Influencer Marketing & Partnerships Lead of our partner company Yoshi en, you’ll have the rare opportunity to significantly scale our already successful flagship influencer channel for Yoshi en Tea, while strategically laying the groundwork for our expansion into a new vertical. Your role will be pivotal in defining how Yoshi en connects with its audience, leveraging influencers and partners to amplify our presence and establish a strong brand reputation in the tea industry and beyond. You will strategically lead our influencer and partnership initiatives, reporting directly to the C-Suite, while also managing and mentoring a dedicated Junior Influencer Marketing Specialist. This is a hands-on leadership role that demands strategic vision, creativity, and the ability to manage complexity.

Responsibilities

Scale and strategize: take full ownership of the influencer marketing strategy for Yoshi en, setting the foundation for long-term growth and impact across the DACH region; Leverage relationships and strategic synergy: identify and collaborate with top-tier influencers and thought leaders in health, food, and lifestyle sectors, coordinating with Sunday Natural Influencer Marketing and Sales Teams; Master the details: oversee every aspect of influencer partnerships, from outreach and onboarding to campaign execution and performance analysis; Lead and mentor: act as leader and direct mentor for the Junior Influencer Marketing Specialist; Event management: plan, organize, and execute physical and digital influencer events; Build the foundation: initiate and define the strategic plan for the Influencer Marketing channel of the new premium skincare brand, preparing for launch in 2026; Vision and alignment: develop creative strategies for the new vertical that resonate with the target audience and align with brand values; Stay ahead of trends: keep a pulse on the latest industry trends, technologies, and influencer developments; Performance and negotiation: track campaign performance, analyze data, and maximize ROI while staying within budget; Bring creative ideas to life: brainstorm innovative approaches to influencer marketing

Requirements

Seasoned influencer marketer & Leader: deep knowledge of DACH influencer ecosystem, proven success building relationships, executing impactful campaigns, and managing a direct report; Results-driven and hands-on: thrive in startup environments as both strategist and executor; Master negotiator: skilled at forging strong partnerships with influencers and ensuring mutually beneficial outcomes while keeping budget in mind; Analytical and data-savvy: use metrics to measure success, optimize campaigns, and make data-backed decisions; Creative and organized: big-picture thinker with eye for detail, capable of juggling multiple projects; Passionate networker: naturally outgoing, love building connections, enjoy attending events; Tea lover: passion for tea and tea culture; Languages & location: Native or C1-Level German and fluent English, ready to work a minimum of four days a week from our Berlin office

Benefits

Appealing discount on all Yoshi en & Edeneve products; 28 days of paid time off per year plus up to 5 days off between Christmas and New Year; Urban Sports Club membership, Swapfiets bike rental and subsidy for BVG ticket; Discounts of up to more than 50% on brands such as Flaconi, Bosch, Apple or Expedia; Real ownership and room for new initiatives; Inviting office spaces with access to organic teas; Regular tea & office parties, Christmas and summer feasts and various influencer events