Inside Sales Representative (Automotive Industry)

The Inside Sales Representative will be responsible for supporting revenue growth through outbound prospecting, lead qualification, appointment setting, pipeline management, and sales execution. This is a hands-on sales role for someone who is confident on the phone, comfortable generating new business, and capable of managing qualified opportunities through the sales process. The Inside Sales Representative will conduct cold outreach, understand customer needs, schedule qualified meetings, close smaller and mid-sized opportunities, and identify larger or more complex deals that should be transitioned to sales leadership. The ideal candidate is organized, persistent, relationship-oriented, and motivated by measurable sales results.

Responsibilities

Generate new sales opportunities through consistent outbound prospecting; Conduct cold calls and outreach campaigns to engage potential customers; Research prospective customers to understand their needs, challenges, and buying potential; Qualify inbound and outbound leads based on customer fit and established sales criteria; Maintain consistent prospecting activity to build and sustain a healthy sales pipeline; Engage prospective customers through phone, email, and other communication channels; Conduct discovery conversations to understand customer needs and identify potential opportunities; Communicate product value clearly based on the prospect's needs and interests; Schedule qualified meetings and demos with prospective customers; Maintain consistent follow-up to move leads through the sales process; Build trust and interest around the company's automotive products and solutions; Manage qualified opportunities through the sales process from initial engagement through close; Take ownership of closing smaller and mid-sized sales opportunities; Identify customer requirements and recommend appropriate solutions; Address prospect questions and concerns throughout the sales process; Identify larger or more complex opportunities and escalate them to the VP of Sales; Support an organized handoff process when opportunities transition to sales leadership; Maintain accurate records of prospect interactions, sales activities, and opportunities within the CRM; Track leads through each stage of the sales pipeline; Maintain organized notes, follow-up activities, and opportunity updates; Proactively follow up on open opportunities to prevent leads from becoming inactive; Provide visibility into pipeline activity, deal progression, and sales performance; Develop strong relationships with prospective and existing customers throughout the sales process; Serve as a knowledgeable resource for product-related questions; Maintain awareness of automotive industry trends and evolving customer needs; Apply a consultative approach to understanding customer challenges and recommending solutions; Represent the company professionally throughout every customer interaction

Requirements

3+ years of experience in inside sales, sales development, business development, or a similar sales-focused role; Proven experience with outbound prospecting, lead generation, cold calling, and appointment setting; Experience qualifying both inbound and outbound sales opportunities; Experience managing a sales pipeline and following structured sales processes; Able to conduct outbound prospecting and cold calling confidently while building rapport quickly with potential customers; Skilled at conducting discovery conversations to uncover customer needs, challenges, and buying potential; Able to qualify sales opportunities and determine appropriate next steps based on customer fit and established criteria; Comfortable managing qualified opportunities through the sales process and working toward closing smaller and mid-sized deals; Strong follow-up skills with the ability to manage multiple prospects and opportunities without losing visibility into next steps; Able to communicate product value clearly and adapt sales conversations based on individual customer needs; Comfortable maintaining accurate CRM records, pipeline stages, activity notes, and follow-up tasks; Able to identify larger or more complex opportunities and coordinate an organized transition to sales leadership

Nice to have

Experience selling automotive products, services, or related solutions; Knowledge of automotive industry trends, products, or customer needs; Experience closing smaller and mid-sized sales opportunities independently; Spanish proficiency is a plus; Experience closing sales opportunities is strongly preferred