Internship: Global Consumer Financial Services, GCFS Digital Business & Transformation - GCFS Digital Business [Jan to Jun 2027]

Play a key role in driving the growth of OCBC's digital wealth business. As a GCFS Digital Business Intern, you'll be part of a dynamic team that leverages digital channels, data insights, and innovative marketing strategies to enhance customer engagement and drive digital wealth adoption. You'll have the opportunity to develop your skills in digital marketing, data analytics, stakeholder engagement, and campaign management while gaining valuable exposure to how digital banking and wealth solutions are delivered at scale.

Responsibilities

Digital Wealth Campaigns: support the design, planning, and execution of initiatives that drive digital wealth sales and customer adoption; Data Analytics & Insights: analyse customer, campaign, and market data to identify trends, opportunities, and areas for business growth; Marketing Strategy Support: collaborate with stakeholders to develop targeted campaigns and customer engagement strategies based on data-driven insights; Customer Growth Initiatives: support efforts to increase customer participation and activity across OCBC's digital wealth platforms; Performance Monitoring: track campaign effectiveness and business performance metrics, providing insights and recommendations for optimisation; Market Research: conduct research on industry trends, customer preferences, competitor offerings, and emerging opportunities within the digital wealth landscape; Stakeholder Collaboration: work closely with business, marketing, product, and technology teams to support campaign execution and strategic initiatives; Ad-hoc Projects: provide support on digital business, customer acquisition, and wealth-related projects as assigned

Requirements

Open to learning and feedback; Strong sense of curiosity and an analytical mindset; Passionate about digital business, marketing, and customer engagement; Strong communication and presentation skills; Comfortable working with data and translating insights into actionable recommendations; Able to collaborate effectively with stakeholders across multiple functions; Proactive, adaptable, and willing to take initiative; Proficient in Microsoft Excel and PowerPoint; Hands-on experience in developing or supporting marketing campaigns; Strong interest in financial services, investments, and wealth management; Keen eye for analysing financial and business data; Currently pursuing a postgraduate degree

Benefits

Competitive base salary; A suite of holistic, flexible benefits to suit every lifestyle; Community initiatives; Industry-leading learning and professional development opportunities