Lead Management & CRM Specialist (Czech Republic & Slovakia)

At Coface, we do business every day.

Our 5,200 professionals representing more than 80 nationalities in 58 countries are united by a common goal: to help companies navigate uncertainty by enabling them to make the right decisions and trade smarter in a complex world.

With nearly 80 years of global experience, we offer companies a full range of solutions: Receivables Insurance, Business Intelligence, Debt Collection, Single Risk Insurance, Surety Bonds, Factoring - all thanks to a unique data heritage, cutting-edge technologies, innovation and deep knowledge of the global economy.

Joining Coface means being part of a close-knit international organization where your ideas matter. We foster a culture of learning, collaboration and inclusion, where you are given responsibility and where you can see the impact of your actions.

Create the future of commerce with us.

A data-driven role for someone who enjoys "disassembling" CRM, tuning leads, finding connections in data, and improving sales pipeline performance.

It's not about marketing or creating campaigns - it's about making sure the right data leads to the right business results.

Your mission

Your mission will be to set up, manage and continuously improve a data-driven lead management system.

You will work in CRM, analyze lead quality, find weak spots in the pipeline and ensure that salespeople and the call center receive relevant and actionable opportunities.

Key responsibilities

✅ Important note

This role is not a creative marketing role.

You will not create campaigns or content. 👉 Success = lead quality, conversions and business impact.

Who are we looking for?

- You are curious about new tools, but at the same time pragmatic
- Can you say: "This lead is not of sufficient quality"
- You're not chasing buzzwords, but real impact
- You enjoy building and improving systems, not just execution

Responsibilities

Lead management across channels (call center, sales, web, campaigns); Working with CRM data – segmentation, scoring, quality; Setting up and optimizing lead forwarding to salespeople; Conversion analysis – what works / what doesn’t; Identifying weak points in the pipeline; Proposal of specific changes (not just reporting); Improving processes with data; Implementing automation and AI (scoring, enrichment, prioritization); Finding more effective ways to work with leads; Daily contact with the store and call center; Verifying lead quality in practice; Shifting towards data-driven decision-making; Marketers trust leads and want them; We know exactly where quality business comes from; CRM is not a "data graveyard", but a business management tool; Less waste, more conversion; Data influences decision-making

Requirements

Experience in B2B lead management, marketing operations, sales operations or sales enablement; Strong analytical and data-driven thinking; Practical experience with CRM systems (Salesforce, MS Dynamics, HubSpot, Centrix, etc.); Interest in modern technologies and the ability to meaningfully use AI in business; Ability to collaborate with business and argue based on data; Fluent Czech; English at a very good level, daily communication with the region in English.

Nice to have

Experience with marketing automation; Practical work with AI tools in marketing or sales; Orientation in complex B2B sales cycles; Experience in an international or matrix environment