Lifecycle Director

The Growth team at Polymarket is building out a Customer Marketing function from the ground up, and lifecycle is central to that bet. We're not filling a coordinator seat. We're hiring a Lifecycle Director who will own the customer journey end-to-end, set the strategy, define the roadmap, and be accountable for the commercial outcomes that come out of it. You'll report directly to the Head of Customer Marketing and sit peer-level to other lifecycle owners on the team.

Responsibilities

Own the strategic roadmap for an assigned lifecycle stage, from goal-setting to execution oversight to results, with clear KPIs and a results narrative you write and defend; Design customer journeys, messaging strategy, and engagement cadence across email, push, and SMS, iterating based on performance data and user behavior; Brief and prioritize shared campaign execution resources against lifecycle goals, holding the team accountable to timelines and quality without direct management authority; Partner with data and martech teams to instrument flows, validate test setups, and ensure you have clean measurement in place before campaigns go live; Build a structured test-and-learn program for your lifecycle stage, with clear baselines, documented hypotheses, and a repeatable cadence that compounds over time; Pull and analyze performance data regularly, connecting lifecycle metrics directly to retention curves, reactivation revenue, and LTV impact, not just open rates; Develop a scalable playbook for your area that documents what works and sets the foundation for a dedicated execution hire as the team grows

Requirements

5 or more years in CRM, lifecycle, or retention marketing, with direct ownership of a customer lifecycle stage and measurable commercial outcomes you can speak to specifically; Demonstrated ability to connect lifecycle tactics to business outcomes. You think in terms of retention curves, reactivation revenue, and LTV, and you can show where you moved those numbers; Experience directing execution talent in a shared or matrixed environment. You know how to brief, prioritize, and hold martech, data, and creative teams accountable without a direct reporting line; A track record of structured experimentation. You build test-and-learn programs with clear baselines and hypotheses, not one-off A/B tests run when the timing felt right; Strong written communication skills. You can write a clear strategy doc, a crisp creative brief, and a results narrative that tells a story without burying the point.

Nice to have

Background building lifecycle programs at a high-growth consumer product, ideally one with a transactional or trading mechanic; Hands-on familiarity with Braze or a comparable ESP, and working knowledge of Hightouch or a similar customer data platform

Benefits

Competitive salary & equity; Unlimited PTO; Full Health, Vision, & Dental coverage; 401k match; Hardware setup: new MacBook Pro, big display, & accessories