Lifecycle Marketing Manager

The person will join the SignNow Product Marketing team and take on the responsibility of building a dedicated lifecycle and retention marketing function, owning the customer journey from sign-up through activation, conversion, and long-term retention. As Lifecycle Marketing Manager, you will own the lifecycle roadmap from onboarding to win-back, ship the campaigns yourself, and prove their impact on retention and revenue, working directly with the Principal Product Marketing Manager on positioning and product strategy.

Responsibilities

Own the lifecycle marketing roadmap and campaign calendar end to end: strategy, execution, measurement, and iteration; Research the market, competitors, and user segments to find opportunities across the funnel; Build go-to-market plans for new and existing features (launch and feature awareness): who needs to hear about it, what to say, and through which channels across onboarding, in-product, email, and website; Create the supporting assets: onboarding flows, in-product messages, website pages, emails, and educational content; Translate positioning and messaging into campaigns tailored to each customer segment and journey stage, and test and optimize them based on performance data; Define the expected impact of each campaign upfront, then measure it and report on activation, conversion, retention, churn, and LTV; Partner with Product on the in-product experience, and with Marketing, Growth, Data, Support, and Customer Success to align lifecycle programs with business goals; Use AI tools as a deliberate part of the workflow for segment and cohort analysis, personalization at scale, campaign and copy variants, and journey mapping, with sound judgment on what needs human review

Requirements

Hands-on product marketing experience: positioning, messaging, personas, and market and competitor research; Experience building a go-to-market plan and launching a feature or campaign end to end, including the supporting assets (onboarding flows, in-product messages, website pages, emails, educational content); Proven experience owning a lifecycle marketing roadmap and campaigns at a SaaS company; A track record of lifecycle campaigns with measurable revenue impact; Ability to explain the why behind campaign choices and the expected impact, then show how it was measured; Deep knowledge of customer segmentation and the levers that drive activation, conversion, and retention at each stage; Deep, structured use of AI for segmentation, personalization, and campaign development as part of everyday work; Comfort with product analytics and CRM data (e.g., Google Analytics, Salesforce); Experience implementing a lifecycle or marketing tool and showing a measurable improvement, or a clear case for why one is needed; Strong written English: writes own content and edits others' work

Benefits

Flexible working environment with offices in the United States, Poland, Romania or Ukraine, or remote work from many countries; Competitive compensation reflecting local market conditions and experience; Performance-based bonus system and stock options; Professional growth and learning through courses, conferences, and learning resources; Internal mobility opportunities within airSlate; Health and well-being: comprehensive country-tailored benefits, health coverage, wellness programmes, and access to fitness options; Quarterly company-wide Mental Health Days; Family-friendly culture: flexibility for parents, airSlate Junior Club, company-wide family days, and pet-friendly approach; Giving back through the airSlate Care programme and matching employee donations; Open communication with company-wide Q&A sessions with the CEO