Lifecycle Marketing Operations Specialist, Audience

We are seeking a Senior Lifecycle Marketing Operations Specialist, Audiences, to lead lifecycle journey audience strategy across Zillow’s owned channels. This role serves as a subject matter expert in segmentation, personalization, and journey orchestration, helping define scalable lifecycle frameworks that drive engagement and conversion. You will own high-impact lifecycle initiatives, translate strategic priorities into data-driven audience architecture, and influence how customer data is leveraged across the marketing ecosystem.

Responsibilities

Lead lifecycle journey audience strategy across Zillow’s owned channels; Serve as a subject matter expert in segmentation, personalization, and journey orchestration; Own high-impact lifecycle initiatives and translate strategic priorities into data-driven audience architecture; Influence how customer data is leveraged across the marketing ecosystem; Design and evolve lifecycle and audience activation frameworks that improve speed, flexibility, and scalability; Partner with Data Science and Engineering to improve audience data models and activation capabilities; Serve as the activation subject matter expert in cross-functional conversations with Engineering, Product, and Platform teams; Analyze performance trends and proactively recommend lifecycle optimizations; Design and execute experiments to measure lift and validate segmentation and targeting strategies; Establish governance standards for audience health, suppression logic, and segmentation accuracy; Mentor junior team members on lifecycle best practices and audiences.

Requirements

Experienced lifecycle marketing operations strategist with deep hands-on expertise in CDP and marketing automation platforms; Strong understanding of data flows, audience modeling, and personalization frameworks; Strategic thinker who can translate business goals into scalable lifecycle architecture; Analytical and comfortable driving optimization through data; Influential cross-functional partner; 5+ years in lifecycle marketing, CRM, marketing operations, or audience strategy; Hands-on experience with at least one enterprise marketing automation platform (Braze, HubSpot, Salesforce Marketing Cloud, Adobe Journey Optimizer, Iterable, etc.); Experience working with a CDP or customer data platform (Hightouch, Segment, mParticle, Tealium, Adobe RTCDP, Amperity, etc.); Built and managed customer audiences—not just executed campaigns; Comfortable partnering with Engineering, Product, Data Science, or Analytics teams; Strong analytical mindset with experience using data to optimize lifecycle performance; Experience designing, executing, and analyzing audience-based experiments.

Nice to have

SQL experience; Experience with personalization frameworks; Experience defining audience governance or segmentation standards; Experience building scalable lifecycle programs; Experience building complex customer journey workflows

Benefits

Incentive compensation