Manager, Activation

We are seeking an analytical, detail-oriented, and highly motivated Manager, Activation to join Media Futures Group, a dedicated division serving Google. In this role, you will support a variety of different brands and campaigns, acting as a crucial team player to drive activation success.

Responsibilities

Campaign Activation: Lead the setup, execution, and day-to-day management of programmatic & digital campaigns (i.e. Newsletter & podcasts), primarily focusing on Google Ads and DV360; Media Support: Oversee media buys with a heavy emphasis on YouTube activation, while collaborating with various external vendors; Cross-Functional Collaboration: Partner with planning and account teams to support multiple lines of business across the Google portfolio; Performance Analysis: Monitor, analyze, and optimize campaigns to ensure key performance indicators (KPIs) and client objectives are met; Management of digital publishers: Serve as a point of contact for key external partners while actively managing day-to-day relationships, coordinate reporting and proactively resolve campaign execution issues; Data Integrity: Maintain an exceptional level of attention to detail to ensure accurate tracking, budget pacing, and flawless execution

Requirements

3 to 5 years of hands-on experience activating programmatic and paid social campaigns; Strong working familiarity with Google Ads and DV360; Excellent communication skills, both verbal and written; High attention to detail; Strong understanding of optimization levers and testing approaches across media buying platforms; Curious and eager to learn with a passion for digital marketing and a desire to be trained up on new platforms and strategies; Adaptability to pivot and support different campaign types and brands as client priorities shift; Ability to oversee a team of 1-2 direct reports

Nice to have

Experience or understanding of Paid Social; Certifications in Google Ads, DV360, or other major programmatic platforms

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Employee resource groups; Frequent in-office events