Manager, Brand PR and Earned Influence

Mars Snacking is seeking a strategic, creative, and highly collaborative communications professional to serve as Manager, Brand PR and Earned Influence as part of the Mars Snacking Accelerator Corporate Affairs Team. This role will help execute earned- and influence-led brand initiatives that drive reputation and increase awareness and growth of the portfolio of Better-for-You brands, including KIND, RXBAR, NutriGrain, and Pure Organic, in North America and Canada. This role is responsible for earned media, strategic partnerships, brand storytelling, executive visibility, content creation, reputation management, and internal engagement around brands.

Responsibilities

Support Brand initiatives that increase awareness of Mars, its portfolio of Better-for-You brands, and Purpose; Maintain a strong understanding of current and new media trends that can influence and reach the target audience; Serve as the earned media expert across the brand's integrated agency team and internal cross-functional forums; Manage and inspire agency partners to deliver earned-first storytelling, cultural intelligence, and reputation impact; Own the Brand Communications editorial calendar and lead the development and submission of internal inform communications materials; Develop, edit, and distribute Brand communications materials including press releases, key messaging, social posts, presentations, and speeches; Identify and deliver opportunities to amplify brand moments internally to drive Associate pride; Lead award submissions, partnering with agencies and managing award calendars and applications; Support executive visibility opportunities for BFY leaders, including executive messaging, briefing materials, and communication assets; Identify opportunities to position BFY leaders as credible voices on important topics; Manage Brand PR budget tracking, inputs, and monthly reporting processes; Help with proactive and reactive media relations and event opportunities; Leverage consumer feedback and insights to inform proactive communications and mitigate future risk

Requirements

Bachelor's degree in communications, marketing, journalism, or an associated profession is required, or the equivalent combination of education, training, and experience; 5-8+ years of experience in brand communications, PR; Agency experience and/or brand PR roles in the consumer-packaged goods (CPG) industry; Strong background in agency management, cross-functional leadership, and operational delivery; Proven ability to concept and execute culturally resonant brand campaigns with measurable impact; Exceptional writing, editing, and storytelling capabilities; Strong project management and organizational skills; Ability to manage priorities and deadlines simultaneously; Sound editorial judgment, discretion, and attention to detail; Experience working with internal and external stakeholders in a large, highly matrixed organization; Ability to travel up to 25% of the time

Nice to have

Experience supporting executive communications and reputation management

Benefits

Learning and development support from day one, including access to in-house Mars University; Industry competitive salary and benefits package, including company bonus; Variable pay; Medical and dental benefits; Participation in 401k plan; Paid time off benefits