Manager, Content Planning (KOL)

We are seeking a Manager, Planning (Influencer Marketing) who will be responsible for the day-to-day management and delivery of local and regional content & influencer campaigns for WPP Media. This role requires a highly organized and self-motivated individual who ensures that campaigns are seamlessly implemented and achieve their intended KPIs. Strong attention to detail, organizational skills, and a proactive attitude are essential to driving the success of our digital content initiatives.

Responsibilities

Lead the planning and execution of end-to-end influencer marketing campaigns across assigned client accounts, ensuring campaigns are delivered on time, within budget, and against objectives; Translate client business and marketing objectives into creator-first strategies that drive measurable business and brand outcomes; Develop influencer and creator ecosystem strategies, including audience segmentation, platform roles, creator tiering, content frameworks, campaign phasing, and amplification recommendations; Conduct research on creator landscapes, audience insights, competitor activity, platform trends, and emerging consumer behaviours to inform strategic planning; Manage creator selection and recommendation processes, ensuring all decisions are backed by data, audience relevance, strategic rationale, and brand fit; Build and maintain strong client relationships by providing timely campaign updates, managing expectations, and identifying opportunities to grow accounts; Collaborate closely with Campaign Management, Strategy, Creative, Media, and Analytics teams to ensure seamless campaign delivery and integrated planning; Analyse campaign performance and reporting, translating insights into optimisation recommendations and best practices for future campaigns; Mentor and coach junior team members, providing guidance, reviewing work, and supporting their professional development; Stay ahead of platform developments, creator trends, and social behaviours, sharing insights and thought leadership internally and with clients; Ensure operational excellence by overseeing campaign administration, maintaining accurate documentation, and ensuring all internal processes, governance, and compliance requirements are adhered to; Support any new business development

Requirements

4–6 years' experience in influencer marketing, social strategy, or integrated communications; Strong understanding of Malaysia's creator ecosystem and platform best practices; Excellent strategic thinking, analytical, and storytelling skills; Strong analytical, presentation, and communication skills; Highly organised with strong attention to detail; Advanced proficiency in PowerPoint, Word and Excel

Nice to have

Experience using creator discovery and analytics tools is an advantage

Benefits

Dynamic and Engaging Work Environment; Exposure to Cutting-Edge Marketing; Collaborate with Multinational Brands