Manager, CRM & Lifecycle

Scopely is looking for a Manager, CRM & Lifecycle to join our unannounced project, working in our Barcelona hub (Flexible Hybrid). The CRM & Lifecycle Manager owns player lifecycle communication for the title, from strategy through execution.

Responsibilities

Define and own the lifecycle communication strategy across key player segments (new, active, lapsing, and conversion-focused cohorts); Own the CRM and lifecycle communication calendar, aligning messaging with live ops events, feature releases, and key player moments; Develop the early-lifecycle communication framework (onboarding through D30), with explicit accountability for supporting D30 retention and conversion targets; Build, test, and launch campaigns across email, push, in-game messaging, and web surfaces using the CRM platform; Configure audience segmentation, journey logic, A/B variants, holdouts, and send-time optimization; Own campaign QA prior to launch, including test sends, audience validation, and render checks; Monitor live campaigns for delivery and performance issues, and resolve or escalate as needed; Own reactivation and win-back communication programs; Partner closely with Product and Live Ops to influence feature development affecting player communication, onboarding, and early retention; Represent lifecycle needs in live ops planning and product reviews; Coordinate with Community and Player Experience to ensure a consistent player-first narrative across all outbound touchpoints; Partner with analytics to design experiments and translate performance insights into strategy and roadmap recommendations

Requirements

3+ years in CRM, lifecycle marketing, growth, or product management roles with hands-on channel execution; Demonstrated ability to own communication strategy, not just execution: segment definition, calendar ownership, and campaign roadmapping; Strong understanding of player onboarding and early retention dynamics (D1-D30) in F2P mobile games; Working proficiency with CRM and lifecycle orchestration platforms (e.g., Braze, Iterable, or equivalent in-house tooling); Experience designing and analyzing A/B tests, holdouts, and lifecycle experiments; Strong analytical mindset with the ability to translate data into strategy and cross-functional recommendations; Comfortable working within sprint-based development environments and influencing product decisions; Excellent cross-functional communication and stakeholder management skills

Nice to have

Experience in midcore mobile games (professional and/or deeply engaged player) preferred; Familiarity with web-based marketing surfaces (landing pages, webstores, direct-to-consumer flows) a plus