Manager, Influencer Marketing

As a Manager, Influencer Marketing, you will lead the strategy, execution, and optimization of influencer marketing campaigns for a diverse portfolio of clients. This role is client-facing and will require you to build strong relationships with clients, providing strategic counsel and ensuring campaigns align with their business objectives. You will oversee campaigns across multiple platforms (Instagram, TikTok, Snapchat, YouTube, Pinterest, etc.) and verticals (lifestyle, fashion, travel, sports, tech, etc.), driving measurable results and delivering exceptional client service.

Responsibilities

Lead the strategy, execution, and optimization of influencer marketing campaigns; Build strong relationships with clients and provide strategic counsel; Oversee campaigns across Instagram, TikTok, Snapchat, YouTube, Pinterest, etc.; Develop and present comprehensive influencer marketing strategies; Act as a trusted advisor on influencer marketing trends and best practices; Serve as primary point of contact for clients; Lead client meetings including strategy sessions, campaign kick-offs, and post-campaign reviews; Provide regular updates on campaign progress and performance metrics; Identify opportunities to expand client relationships; Oversee end-to-end execution of campaigns; Research and curate influencer rosters; Manage influencer outreach, negotiations, and contract execution; Ensure influencer-produced content meets quality standards; Collaborate with internal teams including paid social, creative, and analytics; Develop and maintain workback schedules, timelines, and status reports; Monitor campaign budgets; Compile and present post-campaign reports; Stay ahead of trends and innovations in influencer marketing; Share industry knowledge; Foster a culture of inclusivity, creativity, and results-driven excellence; Mentor junior team members

Requirements

Strong client service orientation with a proven ability to build and maintain client relationships; Exceptional communication skills, both written and verbal, with the ability to present ideas clearly and persuasively; Highly skilled in PowerPoint, capable of creating visually impactful presentations that articulate complex ideas; Results-driven with a proactive approach to problem-solving and delivering on client objectives; Strong project management skills, with the ability to juggle multiple priorities and deadlines; Impeccable attention to detail and a commitment to delivering high-quality work; Collaborative team player who thrives in a fast-paced, dynamic environment; Minimum 3-4 years of experience in influencer marketing, with a proven track record of delivering successful campaigns and building strong client relationships; Deep understanding of social advertising and distribution tactics across Meta, TikTok, YouTube, Snapchat, and Pinterest; Experience managing client accounts and providing strategic counsel; Post-secondary education in marketing, communications, or a related field

Nice to have

Fluency in French

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media & WPP networks; Employee resource groups; Frequent in-office events