Manager, Influencer Partnerships

Planned Parenthood Federation of America (PPFA) and Planned Parenthood Action Fund seek an Influencer Engagement Manager. This job reports to the Associate Director, Content Partnership department within the Content, Culture and Events department. This role will support the development and execution of c3 and c4 creator partnerships and influencer engagement initiatives. It will help drive impactful social-first campaigns by managing creator relationships, supporting campaign operations, monitoring emerging trends, and ensuring seamless execution across partnerships.

Responsibilities

Support the development and execution of c3 and c4 creator partnerships and influencer engagement initiatives; Drive impactful social-first campaigns by managing creator relationships, supporting campaign operations, monitoring emerging trends, and ensuring seamless execution across partnerships; Maintain and build solid working relationships with internal and cross-functional teams and external talent teams; Oversee and manage digital influencer campaigns to ensure consistency, equitable partnerships, legal compliance, and brand safety; Provide project updates, performance insights, and recommendations; Support creator engagement initiatives, including in-person events, bespoke merch development and seeding, and in-platform communications; Work with creators, talent teams, vendors, and other external partners; Support development and execution of paid and organic influencer efforts; Develop clear and compelling creative briefs; Draft and manage influencer newsletters and communications; Identify and vet potential influencer partners across TikTok, Instagram, YouTube, and emerging platforms; Develop and execute creative ideas and content concepts; Stay on top of emerging content, creator, cultural, and platform trends; Manage influencer content review workflows; Support social listening and creator community management efforts; Maintain and organize creator databases, partner records, and campaign tracking systems; Support contract administration and management across influencer partnerships, content work, digital partnerships, and vendors; Perform other duties as assigned

Requirements

3–5 years of influencer marketing, content strategy, digital partnerships, and/or social media experience; Strong understanding of influencer culture, content and social platforms, and what makes content resonate with different audiences; Experience developing social-first creative concepts and briefs; Strong attention to detail and ability to manage multiple moving pieces, deadlines, deliverables, and contractual requirements across concurrent projects; Ability to prioritize, manage, and move along multiple projects, anticipate project breakdowns, and clarify needs to meet project goals; Strong writing skills, with the ability to create engaging communications, newsletters, and briefs that translate complex topics into digestible and engaging content; A savvy content strategist who understands how to leverage creators, cultural and content trends, social platforms, including emerging platforms, and digital tools; Ideal candidate thrives in a fast-paced work environment, understands and values strong processes, has experience with social media and ways to leverage content creators, and has a passion for social change